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Sharing a stage with some exceptional talent to discuss the integration of branding in interior design during this years INDEX Great series of talks this year covering a broad range of subjects in the design industry, in an intimate conversational setting designed by Keane My key share point: Build your brand anchor early. Branding and the brand story covers all facets of the design process. It is important to establish the unique qualities of the brand early and give each contributor on the project (from architect to designer to chef) the freedom and flexibility to work with the ‘why’ to be able to add their vision in developing the ‘what’. The end result is a seamless, consistent and engaging consumer brand experience that is present across every moment of the guest journey.