![mobile games index logo](https://cdn.statically.io/img/adjoe.io/app/uploads/2024/05/Group-6315.png)
On Top of Players’ Minds
When our player data meets Statista’s forecasts, you access the leading genres and publishers of the past year. They’ve managed to keep their users wrapped up in gameplay the longest. More engagement, more revenue – see how they do it and adjust your strategy.
Best games by time spent
Average daily app usage
Top monetization trends
App downloads
Key Takeaways
01
The Market Size Shows Steady Growth
The mobile games market continues to grow at a 7.28% compound annual growth rate. The global revenue is expected to reach $166.1B by the end of 2024. At this rate, the market size is predicted to reach the volume of $227B by 2028.
02
Daily Engagement Springs Back Up
After last year’s decline, average daily sessions rebound to 21.5 minutes, marking a 22% increase from 2022. This uplift in time spent is especially high with casual and adventure games, which grew 41% and 31% respectively across all ages.
03
Dominance of Established Publishers Continues
Top publishers such as Garena, Supercell, and Playrix maintain their leading positions consistently showing high daily usage rates. The one publisher that outdid everyone in terms of engagement is Moonton, whose Mobile Legends: Bang Bang keeps users in Asia hooked for 61.6 minutes daily.
04
Women’s Engagement Grows Stronger
Women lead in daily engagement at 21.4 minutes on average, indicating they spent nearly 17.4% more time in mobile games than last year. Women have shown a higher average daily usage across most gaming categories, with notable leads in Adventure, Board, and Card games.
05
Adventure is Growing on North America
Adventure becomes the genre with the biggest engagement growth in North America, at +57% since last year. This brings the average daily time spent for Adventure in North America to 30 minutes – the highest across regions and genres.
06
Dramatic Changes in Engagement
The 40-49 age group comes up as the most active, with daily sessions averaging 23 minutes – 33% growth since last year. They are the most engaged with Card, Board, and Casual games across the geos. In a dramatic turn of events, the previous year’s leaders – under 20 year olds – have spent the least time in games in 2023 – 20.6 minutes.
07
Casual Games Grow Among All Age Groups
The Casual genre shows the most growth across all age groups and geos at +41% on average. The growth is especially high in Oceania and Africa, with respective increases of 56% and 54% since last year.
08
Card Games Show the Biggest Potential
The Card genre is predicted to grow the fastest over the next years – at the compound annual growth rate of 13.8% – which will nearly double its share in the market by 2028. At this rate, the current market size of mobile Card games – $11.2B – will expand to $20.2B in 2028.
09
RPGs Reign Supreme in Revenue
RPGs led the year with over $49.4B, accounting for 34% of global revenue. Following behind, action and strategy games also showed their strength in the market with $18.1B and $16.3B made in revenue.
![A women smiling looking at the phone](https://cdn.statically.io/img/adjoe.io/app/uploads/2024/04/Mobile-Games-Index-Genres-6.png)
Excellence Across Genres
No matter the genre, see what defines excellence in mobile gaming. From action to word, we’ve analyzed the top titles that have captured players’ attention. Remember: to be the best, you need to beat the best. Swipe down and see what players expect from each genre.
Tops in Global Mobile Gaming
95 million interactions from 27 million users – our data covers the whole globe. Now you can explore a complete map of the games people love and want more of, no matter where they are in the world.
Get to Know Your Player
Peering into the gaming habits of millions, we sketch portraits of those who swipe and tap. Understanding these players is the only way to reach the audience that will truly appreciate your game and drive your success. So, who’s playing what?
Time Spent by Region
North America
21.2
min
LATAM
18.6
min
Europe
23.2
min
Africa
21.5
min
Asia
21.7
min
Oceania
22.6
min
North America
21.2
min
LATAM
18.6
min
Europe
23.2
min
Africa
21.5
min
Asia
21.7
min
Oceania
22.6
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
21.0
min
Female
21.4
min
Time Spent by Region
North America
18.2
min
LATAM
19.9
min
Europe
18.9
min
Africa
19.7
min
Asia
25.9
min
Oceania
17.0
min
North America
18.2
min
LATAM
19.9
min
Europe
18.9
min
Africa
19.7
min
Asia
25.9
min
Oceania
17.0
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
20.9
min
Female
18.9
min
Time Spent by Region
North America
30.0
min
LATAM
23.4
min
Europe
28.0
min
Africa
22.6
min
Asia
22.5
min
Oceania
28.3
min
North America
30.0
min
LATAM
23.4
min
Europe
28.0
min
Africa
22.6
min
Asia
22.5
min
Oceania
28.3
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
24.4
min
Female
25.8
min
Time Spent by Region
North America
23.9
min
LATAM
21.4
min
Europe
27.4
min
Africa
27.1
min
Asia
22.5
min
Oceania
28
min
North America
23.9
min
LATAM
21.4
min
Europe
27.4
min
Africa
27.1
min
Asia
22.5
min
Oceania
28
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
24
min
Female
25
min
Time Spent by Region
North America
21.8
min
LATAM
20.7
min
Europe
26.4
min
Africa
25.3
min
Asia
23.9
min
Oceania
24.0
min
North America
21.8
min
LATAM
20.7
min
Europe
26.4
min
Africa
25.3
min
Asia
23.9
min
Oceania
24.0
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
22.9
min
Female
23.7
min
Time Spent by Region
North America
17.7
min
LATAM
12.3
min
Europe
20.4
min
Africa
16.9
min
Asia
16.9
min
Oceania
21.8
min
North America
17.7
min
LATAM
12.3
min
Europe
20.4
min
Africa
16.9
min
Asia
16.9
min
Oceania
21.8
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
18.0
min
Female
17.6
min
Time Spent by Region
North America
19.4
min
LATAM
19.8
min
Europe
25.0
min
Africa
24.4
min
Asia
21.9
min
Oceania
21.6
min
North America
19.4
min
LATAM
19.8
min
Europe
25.0
min
Africa
24.4
min
Asia
21.9
min
Oceania
21.6
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
20.6
min
Female
22.0
min
Time Spent by Region
North America
18.0
min
LATAM
16.9
min
Europe
20.7
min
Africa
21.0
min
Asia
18.9
min
Oceania
19.3
min
North America
18.0
min
LATAM
16.9
min
Europe
20.7
min
Africa
21.0
min
Asia
18.9
min
Oceania
19.3
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
17.6
min
Female
19.1
min
Time Spent by Region
North America
20.6
min
LATAM
15.2
min
Europe
19.7
min
Africa
15.3
min
Asia
19.7
min
Oceania
20.7
min
North America
20.6
min
LATAM
15.2
min
Europe
19.7
min
Africa
15.3
min
Asia
19.7
min
Oceania
20.7
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
18.8
min
Female
18.5
min
Time Spent by Region
North America
22.7
min
LATAM
18.4
min
Europe
24.1
min
Africa
18.0
min
Asia
22.7
min
Oceania
23.5
min
North America
22.7
min
LATAM
18.4
min
Europe
24.1
min
Africa
18.0
min
Asia
22.7
min
Oceania
23.5
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
22.2
min
Female
21.6
min
Time Spent by Region
North America
19.6
min
LATAM
18.3
min
Europe
21.7
min
Africa
25.1
min
Asia
22.6
min
Oceania
22.2
min
North America
19.6
min
LATAM
18.3
min
Europe
21.7
min
Africa
25.1
min
Asia
22.6
min
Oceania
22.2
min
Time Spent by Age
<20
20-29
30-39
40-49
50+
Time Spent by Gender
Male
20.9
min
Female
21.6
min
![two young men outdoors smiling and looking down at their phones](https://cdn.statically.io/img/adjoe.io/app/uploads/2024/04/Mobile-Games-Index-2-1.jpg)
Market Growth in Billion US Dollars
Players are spending more and more on games, whether it’s money or time. But what have players been paying for over the past 12 months? We focus on three revenue sources for each genre and their estimated market growth: IAPs, ads, and paid apps.
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
2021
2022
2023
2024
2025
2026
2027
2028
In-App Purchase
Advertising
Paid App
CAGR: Compound Annual Growth Rate / Average Growth Rate Per Year
* Paid App values under 1 billion.
Revenue per Region in Billion US Dollars
What’s the size of the market we’re sharing? Let’s break it down by region, and forecast changes for the coming years to help you plan better for different markets.
North America
46.4
76.0
Europe
11.6
18.2
LATAM
1.9
3.02
Asia
84.5
126.9
Africa
0.16
0.24
Oceania
1.78
2.65
North America
4.3
6.1
Europe
1.5
2.1
LATAM
0.6
0.9
Asia
11.5
16.9
Africa
0.021
0.032
Oceania
0.15
0.21
North America
2.8
4.2
Europe
0.8
1.2
LATAM
0.2
0.3
Asia
7.5
11.6
Africa
0.012
0.018
Oceania
0.10
0.13
North America
1.3
2.1
Europe
0.2
0.3
LATAM
0.04
0.08
Asia
0.8
1.2
Africa
0.004
0.06
Oceania
0.037
0.052
North America
6.8
13.0
Europe
0.9
1.8
LATAM
0.13
0.26
Asia
3.0
4.6
Africa
0.012
0.023
Oceania
0.36
0.61
North America
3.9
6.2
Europe
0.5
0.7
LATAM
0.1
0.1
Asia
2.3
3.3
Africa
0.013
0.02
Oceania
0.19
0.27
North America
6.5
10.7
Europe
1.9
3.0
LATAM
0.2
0.4
Asia
4.2
6.2
Africa
0.03
0.04
Oceania
0.17
0.25
North America
6.6
11.2
Europe
1.6
2.6
LATAM
0.2
0.3
Asia
6.6
9.8
Africa
0.021
0.034
Oceania
0.2
0.3
North America
7.5
12.4
Europe
2.2
3.4
LATAM
0.3
0.4
Asia
39.1
59.1
Africa
0.019
0.031
Oceania
0.31
0.46
North America
4.7
7.0
Europe
1.8
2.6
LATAM
0.2
0.3
Asia
9.4
13.9
Africa
0.02
0.03
Oceania
0.23
0.32
North America
2.0
3.1
Europe
0.3
0.4
LATAM
0.03
0.04
Asia
0.16
0.3
Africa
0.005
0.009
Oceania
0.05
0.06