Semrush Content Marketing Platform Review: An In-Depth Look

In a world with high-quality content flowing from every corner, the question has to be asked: “How do you become a content magnet?” And, most importantly, “How do you keep your readers coming back for more?”

Great content is the backbone of any marketing strategy. It is the face of your brand and a way to communicate with prospects and turn them into paying customers. Without content, your brand is just a name and a logo.

Although you can make your brand name and logo strong, they can’t tell the story of what you offer – they can’t communicate the value you offer your prospects and customers.

That’s where content marketing strategy comes in. It enables you to create great content that communicates who you are and why you’re different from everyone else out there. It also helps you build trust with your audience so that when it’s time to sell, they will buy from you instead of someone else.

However, creating quality content isn’t easy. You need to understand exactly what works best for your business and target market. That means understanding which keywords people use to find information on your topic or industry. Then you have to figure out what kind of content resonates well with those keywords.

Finally, you have to know how to write compelling copy that keeps your reader engaged and interested enough to want to come back for more.

How about if you had just ONE tool to handle all of these content marketing tasks?

Yes, there is a “Content Marketing Toolkit” from Semrush that includes all of the tools you need to get started right away with your content marketing strategy. This tool could help you generate content ideas, research topics, analyze competitors’ content, SEO optimized content creation, brand monitoring, and much more…all at once!

In this detailed review of “Semrush Content Marketing Platform”, we will cover everything you need to know about this powerful online marketing tool, including features, pros & cons, pricing details, and more. We hope our in-depth review will give you a better idea of whether this toolkit is right for you before you buy it.

So let’s get started!

Semrush Content Marketing Platform Review: A Simple Guide for Beginners

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Before we dive into our main topic, let’s take a quick look at what content marketing strategy is all about. So, if you are a beginner, you will know what to expect as you read this article.

Content Marketing Strategy (A brief overview)

Content marketing is a strategic marketing approach that involves creating and sharing valuable and relevant content for the target market in order to increase brand awareness, improve customer loyalty, and build a community around the brand. Content marketing is a key element of a successful digital marketing strategy that, when executed properly, can help a business achieve a competitive edge.

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Apart from that, the goal of content marketing strategy is not only to attract new customers but also to keep existing ones coming back for more. The reason behind this is simple: loyal customers tend to spend money with companies that provide high-quality products and services.

We hope that you understand the strategic approach to content marketing, and you’ll be able to understand its importance in any type of business. Now, let’s explore the Semrush Content Marketing Platform and see how it can benefit your content marketing efforts.

Semrush Content Marketing Toolkit (An Introduction)

As we discussed earlier, content marketing strategy is a crucial part of every company’s overall marketing plan. However, the majority of businesses don’t have enough time to create great content on their own. Although they hire freelancers who specialize in writing articles, blog posts, press releases, etc., they still struggle to achieve good results.

That’s why many marketers turn to content marketing tools like Semrush to save time and effort while producing top-notch content. In fact, a few marketers even believe that utilizing such advanced content marketing tools makes the process easier than ever.

Whether you are a blogger, affiliate marketer, or digital marketer, Semrush is a platform that offers all the tools you need to create and plan your content marketing campaigns. If you want to create an effective content marketing strategy to attract and retain customers, but don’t know where to start, Semrush is a one-stop solution.

According to experts, content marketing has become so popular due to the desire for high-quality content on demand. That’s where the Semrush Content marketing toolkit comes in handy. By using this toolkit, you can quickly perform topic research, content optimization, content performance tracking, and so on.

Feature Highlights

The following are some of the awesome features of Semrush’s Content Marketing Platform.

• Assist with creating engaging content ideas
• Discover keywords and phrases associated with those topics
• Allow you to develop your editorial plan with your team
• Improve your search engine rankings by optimizing your content
• Monitor content performance (social sharing, links, traffic, etc.)
• Access to Brand Monitoring (to track mentions of your brand)
• Analyze the content of your competitors to help create winning content  
• Engage your audience and improve your SEO by optimizing your content copy with a smart writing editor
• Ensure that the content and website performances are optimized

So, if you are looking for a complete solution to manage all aspects of your content marketing campaign, the Semrush content marketing platform might be just what you need. It makes it easy for you to discover which topics will generate the most interest among your potential customers or audience.

Tools Available in Semrush Content Marketing Toolkit

Semrush Content Marketing Toolkit offers a number of useful tools to help you take your content marketing to the next level. Let’s explore these tools briefly.

1. Topic Research: This tool allows you to find out more about specific topics related to your industry. You can use these insights to write compelling headlines, descriptions, and other elements of your content. The best thing about this feature is that it helps you identify new opportunities as well as existing ones.

2. Marketing Calendar Tool: In order to produce content for your website, you need to plan and manage it in advance. In order to do this, you need to keep track of the topics you want to write about, the frequency of updates, and other important tasks. You can do this using the Semrush Content Platform in a convenient and efficient manner, keeping track of team tasks and deadlines to ensure all activities will be implemented on time.

3. SEO Content Template: You can easily create SEO-optimized and well-structured content by using this tool. All you just need to do is enter your target keywords, and this tool will provide you with some handy suggestions to help you make your content SEO-friendly based on Google’s top 10 ranking pages.

4. SEO Writing Assistant: By using this tool, you can optimize your content copy according to the latest Google guidelines. Additionally, you can monitor your article’s performance against several parameters including Readability, SEO, Originality, and Tone of voice, so that you can better structure your content (if necessary).

5. Brand Monitoring: There are several reasons why a brand should want to build a strong reputation online. Online reputation management is a process of monitoring and managing your brand’s reputation in the eyes of your target audience. Brands should incorporate it into their marketing strategies since it allows them to promote their brand more effectively online. With this monitoring tool, you can see the answers to these and many other questions regarding your brand.

6. Post Tracking: Using this tool, you can determine the engagement that each post received from social media users. Additionally, you can also measure the performance of any post or article by tracking its backlinks and keyword rankings.

7. Content Audit: With this tool, you can analyze the quality of your existing content. In addition, you can assess how their ranking compares to other content posted by your competitors so that you can adjust your strategy accordingly (if necessary) in the future.

Hopefully, now you have a general understanding of Semrush Content Marketing Toolkit, so let’s dive into the major part of this review.

Be ready…

What are you waiting for? Try Semrush for 7 days for FREE by clicking here

Semrush Content Marketing Platform Review: A Guide to Creating a Win-Win Content Marketing Strategy

In this section, we’ll explore each content marketing tool in depth. This guide will show you how to leverage all the content marketing tools to grow your business online.

Let’s get started…

1. Topic Research (Discover Great Content Ideas)

Content marketing is all about creating content that is valuable to your audience, which is why it’s important to know what your audience really wants. For instance, many bloggers and content marketers focus on writing blog posts around topics that they enjoy. But what we should focus on is to consider what our reader’s needs and interests are.

If you want more traffic on your site, ask yourself, “How could I make them want to buy from me?” If you’re trying to sell something, ask yourself, ” What will make them want to buy from me?”. The answer? Find out!

The idea behind content marketing is to generate more leads and enhance conversions. Your visitors will be more likely to buy your product or service if they are more engaged with your content. When it comes to creating content for your target audience, you should conduct topic research based on their interests, needs, challenges, and behaviors. It will help you in making sure that your content resonates well with your audience.

To simplify the topic research process, Semrush’s Content marketing toolkit offers the “Topic Research Tool” that enables you to easily discover new content ideas for your website or blog.

To begin the “Topic Research” process, simply log into your Semrush account. Once logged in, click on the Topic Research option in the Content Marketing category.

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Next, you just need to enter the topic or keywords related to your niche and click on the “Get content ideas” button to get started.

Next, you will see an array of suggestions under different subtopics. When you click on any of them you will be redirected to another page with detailed information on the list of topics along with all relevant statistical reports.

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When using Semrush Topic Research, there are 4 different ways you can use to find topics and subtopics to write about.

1. Cards
2. Explore
3. Overview &
4. Mind Map

Let’s explore each of these options in more detail so that you can get a better sense of the topic research process.

1. Cards: If you go to the “Cards” (default view) option, you’ll find multiple card options there.

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To explore in more detail, you can select any of these cards (as per your research) and click on the “Show more.” link.

 This is what you see when you click on any card link.

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As you can see in the above screenshot, there are all relevant questions and headlines that match your topic.

 Quick Note – In addition, Semrush provides the option to prioritize these Card topic ideas based on three different criteria: Volume, Difficulty,  and Topic Efficiency level. You can refine your topic research as per your need.

2. Explore: Using the Semrush Topic Research tool, you can explore topic ideas more quickly by clicking on the “Explore” tab with more analytical data reports.

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In the above screenshot, you can see that the Topic Explore option provides all relevant subtopics and content ideas along with social engagement metrics such as Facebook engagement, total shares, and backlinks. It will help you identify topics more effectively.

3. Overview: Using the Overview feature, you can access top-ranking topics in the desired niche. You must investigate this feature to analyze popular topics if you wish to create content on the trendiest topics.

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The Overview section allows you to research a topic based on the following parameters:

• Top 10 headings by backlinks
• 10 Interesting questions
• Top & Trending subtopics
• Top 10 Related Searches.

4. Mind map: The mind mapping feature allows you to visualize how various topics relate to one another. By doing so, you can understand the structure of your topic landscape. you can also add notes to specific topics which help you organize your thoughts while writing.

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This mind map provides you with topic ideas based on four parameters:

• Mind map
• Headings
• Questions
• Related Searches

2. Marketing Calendar Tool (Real-Time Monitoring & Management)

Do you want to take your blog to the next level? Many bloggers dream about having a successful blog, but they don’t know how to get there.

The good news is that it’s not difficult to take your blog to the next level, you just need to know what steps to take.

One of the most important things you can do is regularly publish high-quality content on your blog. For this, you need to prepare everything in advance by planning all your upcoming articles at least a month in advance so you can publish them consistently.

If you’re looking for an effective way to plan out your content marketing strategies ahead of time, then Marketing Calendar Tool from Semrush is the perfect tool available for you.

It helps you schedule blog posts, social media posts according to their publishing dates and automatically generates calendar events for each task. This makes it easy for you to manage your entire blogging process without wasting too much time or effort.

Benefits of Semrush Marketing Calendar:

Below are a few amazing advantages to using Semrush’s Marketing Calendar:

• Schedule blog posts/social media posts ahead of time
• Automatically generate events from your schedules
• Create social media post ideas in advance
• Manage all your tasks in one place
• Managing your team’s work schedules
• Track Progress And Analyze Results
• Using this tool, you can keep track of your editorial progress
• You can upload and share your calendar activities with anyone in a PDF, link, or CSV file format.

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 Another great feature of the marketing calendar is that you can add more details to each task so that your team members will be able to grasp these tasks more easily. In addition, you can track the performance of each task at any time.

3. SEO Content Template (Create Winning Content Quickly)

SEO content is more than just a list of keywords. In order to get the most out of your content, you will need to ensure that it’s engaging, keyword-optimized, and appropriate for your audience.

As you already know that Search Engine Optimization is one of the major aspects of content creation. It can have a great impact on your business. However, creating SEO-friendly content is not something that everyone can do easily. In fact, it requires a lot of knowledge and experience.

You would be shocked to know that beginners often think that adding target keywords several times to an article will increase its visibility on Google search results. But this is not true at all. There are hundreds of factors that Google takes into account when ranking pages on its search engine results page, and just throwing in keywords won’t do the job.

If you want your content to rank in search results, you need to follow some basic parameters. These include writing quality content, optimizing images, including relevant links,  backlinks, and many more.

But If you are having difficulty creating quality content, here’s a solution!

Fortunately, there is an SEO tool from Semrush called “SEO Content Template”, which assists you in creating well-structured and SEO-friendly content with ease.

The following are the 3 steps that will help you to understand how the “SEO Content Template” tool will help you create well SEO optimized content for your website or blog.

Step 1: Log in to your Semrush account and click on “SEO Content Template” on the left sidebar menu.

Step 2: On the next screen, you will be prompted to enter your target keywords and location. Simply enter your target keyword and location, then click on the “Create SEO Template” button to proceed further.

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Step 3: After that, Semrush will start analyzing the top 10 ranking articles for your target keyword and provide you with a custom content template on how to create SEO optimized content for your target keyword.

This SEO content template consists of multiple guidelines or recommendations that are essential for every piece of content you write for your target keywords.

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As you can see on the above screenshot that the SEO Content Template includes recommendations on optimizing your content for SEO.

• Here you will find your Google top 10 rivals based on your target keywords.
• Key recommendations (based on your Google top 10 rivals) – Here you can analyze your competitor’s content in terms of Semantically keywords, backlinks, Readability score, and text length. Ultimately, it will give you better insights into your content marketing strategy.

If you scroll down to the bottom of the content template, you’ll find more recommendations on creating a perfectly optimized blog post.

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As you can see in the above screenshot, here you will find some basic recommendations for content optimization. The more you follow these recommendations, the more likely you are to get better search engine rankings.

4. SEO Writing Assistant (A Smart Writing Editor for Content Optimization)

Do you want to attract more visitors to your website? You must optimize your content for search engine rankings in order to succeed in the digital marketing industry.

It is still important that your website content is optimized for search engines (SEO). While ranking in the top 3 is becoming harder and harder, ranking in the top 10 is still quite possible for most products, services, and websites.

A lot of SEO experts will tell you to check out Semrush’s position tracking tool, which will help you see your ranking. But if you want more than just a position, you need to use Semrush’s SEO Writing Assistant. This is the tool that will not only tell you how you are ranking but also provide suggestions on how to improve your organic rankings!

With Semrush’s SEO Writing Assistant tool, you can generate suggestions on how to optimize your content based on the top ten ranking pages for your target keywords and location. The only thing you need to do is to input your target keywords to get the best recommendations for optimizing its organic rankings.

How to Start with SEO Writing Assistant Tool

Semrush comes with a built-in SEO writing assistant editor where you can copy and paste your content to discover the best SEO tactics. In addition, Semrush offers free add-ons for integrating the Writing Assistant tool with WordPress and Google Docs.

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• Get the Semrush SEO Writing Assistant Plugin for WordPress (FREE)
• Get the Semrush SEO Writing Assistant Add-On for Google Docs (FREE)

Now, let’s explore how to get started with an inbuilt SEO Writing Assistant Tool using Semrush account.

Step 1: Click on “SEO Content Template” on the left sidebar menu of your Semrush account. Here you will find the “Analyze my text” button. Just click on that to proceed further.

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Step 2: On the next screen, you will be asked to paste your content. Simply paste your entire piece of content there that you want to analyze for SEO purposes. Below is a screenshot for your reference.

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Step 3: The next step is to enter your target keywords in the right sidebar, select the country from the drop-down menu, and then click on the “Get Recommendation” button. Please refer to the above screenshot as a reference.

All done…You can now analyze the report and start implementing those suggested changes into your content.

Benefits of Using SEO Writing Assistant

Let’s take a look at the top metrics and recommendations that will help you create winning content using the Smart SEO Writing Assistant Tool.

1. Readability Score: A good readability score helps readers understand what they’re reading without having to reread sentences over and over again. It’s important because people don’t have time to waste while browsing through long articles. If your article has a low readability score, then chances are high that users won’t be able to comprehend what you’ve written.

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The readability score for your content calculation is based on different basic SEO parameters like content size, title length, paragraph size, content complexity, and more.

Using SEO Writing Assistant, you can analyze the average readability score for the top 10 ranking articles on Google, It will assist to determine whether or not your content needs improvement before publishing it online.

2. SEO: You can use Semrush SEO Writing Assistant to analyze your content and see a number of quick SEO recommendations. This will help resolve SEO issues (if any) such as missing alt attributes, weak link profiles, and broken links. Otherwise, these issues can negatively impact your search engine rankings.

3. Originality: Using SEO Writing Assistant, you will be notified if a piece of content is duplicated or original. Additionally, Semrush Plagiarism Checker helps you understand the total percentage of duplicate content and its sources. Ultimately you can take appropriate actions to resolve plagiarism issues.

4. Tone of Voice: With this feature, you’ll know exactly where your tone of voice stands compared with other competitors’ work. In addition, you can easily identify areas where you could make improvements by analyzing the differences between your own text and others.

Also Read: Semrush vs Similarweb: Which Is the Best SEO and Marketing Tool in 2023?

5. Brand Monitoring (Track Your Brand Mentions)

Brand monitoring campaigns are important because they are the best way to find out what people are saying about your brand, company, or products online. That is why it is important to use a brand monitoring tool like Semrush Brand Monitoring Tool, which can both monitor social media activity and search engine activity.

Semrush allows you to see your company name in social media feeds and search engine results pages (SERPS) in real-time. With this one tool, you can get instant alerts when people mention your company on social media or in search engines.

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Additionally, Link mentioning is another way for companies to increase their online presence. There are two advantages to Link mentioning. One advantage is that it allows you to track specific domains for mentions daily, and it can also be integrated with Google Analytics so that you can easily measure the amount of traffic you are getting from link mentions.

This is why businesses and individuals should make the effort to get backlinks to their sites and mention others in their blogs and on social media.

Benefits of Using Brand Monitoring Tool

• Your PR and marketing campaigns can be quickly measured with the Brand Monitoring tool
• To get a sneak peek into your competitors’ marketing strategies, you can monitor their brand mentions
• You can quickly monitor the progress of your campaigns using data from Google Analytics and Semrush
• With the Brand Monitoring tool, you can track influencers and media discussions about your competitors, industry trends, and your brand in real-time       
•  You can also find your industry’s top blogs and analyze their share of mentions per blog in a matter of seconds
• The brand mentioning tool can be used to build links. Through email outreach, these mentions can be turned into backlinks.

6. Post Tracking (Track Performance of Third-party Articles)

What if you were able to track the performance of any article you found on the web?

Wouldn’t it be great if you could track the performance of your posts published (like guest posts) on other websites and on your competitors’ websites?

Shocked…

Yes, that’s indeed true…

Semrush Post Tracking tool allows you to do just that.

With Post Tracking, you can track up to 50 articles simultaneously and it allows you to track the following metrics.

• Keywords rankings
• Social shares
• Referral traffic
• Backlinks
• And much more

How to Use Post Tracking Tool

Here are the simple steps you need to follow to get started with the Post Tracking tool.

Step 1: Log in to your Semrush account, then in the left side menu, go to Content Marketing >> Post Tracking

Step 2: On the next screen, you will be asked to enter the post URL. Simply enter the URL of your articles or guest post URL and click on the “Start tracking” button.

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Step 3: Next, you will be redirected to the Content Analyzer page, here you will find the detailed matrix report of your post or guest post.

7. Content Audit (Revise And Improve Your Content)

A content audit is a detailed look at all of the content on a website. It is a crucial part of the planning process because it can uncover flaws that can result in a lower ranking.

In order to keep a website up to date and relevant, it is important to find ways to enhance existing content. This can include adding more information, deleting duplicate pages, or creating new content altogether.

There are many different types of content audits available depending on how deep you want to dig. You may choose to conduct an overall site review, focus only on certain sections of the site, or even perform keyword research.

Semrush Content Audit is an advanced SEO tool that can help you track content overlap, find out which pages of your website need some work, and analyze website structure.

While this tool is mainly used by SEO professionals, it can also be helpful for non-SEOs. How? If you want to be more involved in the day-to-day SEO of your website, this tool is an excellent way to audit your website on your own.

How to Use Content Audit Tool

The following steps will guide you through performing the Content Audit.

Step 1: Log in to your Semrush account then, go to Content Marketing >> Content Audit. Now, enter your domain URL and click on the “Start Audit” button.

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Your site’s information will be automatically collected and gathered in minutes, and you’ll have a single point of access to all information.

Step 2: The next screen gives you the option of connecting the Content Audit tool with your Google Analytics and Google Search Console accounts. Please see the screenshot below for further reference.

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Quick Note –If you’re looking to take maximum advantage of Semrush’s Content Audit tool, you’ll need to link your Google Search Console and Google Analytics to gather the necessary data such as page views, sessions, bounce rates, etc.

When you link your Google Search Console account to the Content Audit tool, the tool automatically separates all your articles into four categories. 

• Review or Remove
• Need to Update.
• Quick Review
• Poor Content

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 As a result, you can quickly determine the status of your article and take appropriate action (either updating it or creating a new one) to boost conversion rates.

During the audit, every piece of content on the site will be listed for your analysis to make it as simple as possible. Apart from that, you can check your workflow status to determine what is happening regarding your blog posts.

In addition to that, you can switch to tablet mode to see all your posts and pages in one place. The following metrics will allow you to analyze the performance of your content.

• No. of Pages
• Total Shares
• Bounce Rate
• Search Queries
• Backlinks
• No. of Sessions
• Average Sessions Duration
• And Much More

Bonus Tip – If you want to improve business performance quickly, identify your weak areas and update/create accordingly. By adding team members, comments, and tasks, you can utilize the collaboration feature for content strategy planning.

Pros and Cons of Semrush Content Marketing Toolkit

The following list will outline the benefits and drawbacks of Semrush’s content marketing platform.

Pros:

• By using the topic research tool, you will be able to find innovative topics in any niche.
• With the assistance of a writing assistant, you can improve your content.
• Using the Brand Monitoring tool, you can easily track the growth of your own website and that of your competition.
• Using the Post Tracking tool, you can track any article’s backlinks, referral traffic, search engine rankings, and social shares
• Keyword Magic tool allows you to find LSI keywords very quickly and easily.
• Content template tool gives basic SEO recommendations to write SEO-friendly articles.
• By conducting a content audit, you can develop better content to share on social media for greater traffic to your website.
• By scheduling content in advance, you can gain better results from Marketing Calendar.

Cons:

• While it is true that if you opt for the higher tier plan, you will get full access to their content marketing tool. This is a major downside to owning this tool if you choose the free or basic plan, as you will be unable to access many of its essential features.
• Plagiarism checkers do only limited checks no matter what plan you are on.

Plans and Pricing – How Much Does It Cost?

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With Semrush, you can choose from three different subscription options starting from these prices:

• Pro – $119.95 monthly.
• Guru – $229.95 monthly.
• Business – $449.95 monthly.

1. Pro Plan – The best option for small websites and freelancers at $119.95/month ($99.95/month for annual terms)

Pro Plan Features:

• Projects: 5
• Position Tracking: 500 keywords (daily updates)
• Site Audit: 100,000 pages/month
• Social Media profiles: track 50, post to 10
• Results per report: 10,000
• Reports per day: 3,000

2. Guru Plan – Intended for small and medium-sized businesses and marketing agencies. It costs $229.95/month ($191.62/month if paid annually)

Guru Plan Features:

• Projects: 15
• Position Tracking: 1500 keywords (daily updates)
• Site Audit: 300,000 pages/month
• Social Media profiles: track 100, post to 30
• Results per report: 30,000
• Reports per day: 5,000

3. Business Plan – This plan is ideal for large companies & agencies at a cost of $449.95/month ($374.95/month for the annual term)

Business Plan Features:

• Projects: 40
• Position Tracking: 5000 keywords
• Site Audit: 1000,000 pages/month
• Social Media profiles: track 300, post to 50
• Results per report: 50,000
• Reports per day: 10,000

Quick Note – All their three plans are available at a 17% discount for their annual plans. If you wish to save more on their subscription plans, we recommend choosing their annual subscription plan.

Content Marketing Toolkit Limits

Semrush’s content marketing platform offers a number of features and limitations, as shown in the following table chart. We would highly recommend going with either the Guru Plan or the Business Plan if you want to have full access to all content marketing functionality.

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Final Thought On Semrush Content Marketing Platform

If you’re looking for an affordable way to boost your online presence, then Semrush may just be the right choice for you. With over 7 million users worldwide, they’ve got plenty of experience when it comes to helping people improve their digital footprint. Their content marketing software has been proven time and again to help marketers generate leads and increase sales by creating high-quality content.

In our opinion, the Semrush Content Marketing Platform is perfect for those who need a simple yet powerful solution to create quality content without having to spend hours researching topics and writing articles. While there are other tools out there that offer similar services, but no one comes close to offering such a wide range of features at such competitive pricing.

The Bottom Line

Overall, we think that the Semrush Content Marketing Software is one of the most useful solutions for anyone wanting to build authority through great content creation.

Would you like to share anything about the Semrush Content Marketing Platform with Please leave your thoughts in the comment section below!

It would be wonderful if you spread the word to your friends and family so as many people as possible might enjoy this amazing product. Furthermore, you are welcome to contact us if you have any additional questions or concerns.