DIGITAL ADVERTISING
Run creative, cost-effective ads on platforms like Facebook and Google (and prove they work!) with benchmark-crushing digital ads.
Put your money where your customers are: online.
Digital advertising is just fancy talk for running ads on:
- Search engines (like Google and Bing)
- Streaming sites (like Hulu)
- Social media platforms (like Facebook or TikTok)
It’s time to say goodbye to traditional marketing methods (like print mailers), because digital advertising is far better at reaching the right customers at the right time.
Why Do I Need to Advertise Online?
From car dealerships to doctor’s offices, from factories to ranches, businesses of all kinds are investing more time and money into online ads. Why? Because they work!
Online ads are relevant to everyone.
Compelling digital ads have the power to inspire, educate, or motivate your customers.
They help you snag new leads (or conquer your competitors’ leads) and capture the interest of users who’ve already shown interest in your business, ensuring your brand stays front and center in their minds.
Online ads offer valuable data.
It’s hard to measure the return on investment (ROI) of a billboard — but digital ads offer a wealth of useful data and insights.
See which web pages your users are viewing, how much time they’re sticking around on your site, and dive into other important metrics to help you fine-tune your ads for maximum ROI.
Online ads are cost effective.
Most digital ad budgets are built around clicks, so you’re only paying for the users that actually engage with your ads (instead of paying per view like more traditional advertising methods).
So What Are Your Digital Advertising Options?
Search Engine Marketing (SEM)
Ever heard of “paid search” or “PPC (pay per click)”? That’s search engine marketing. SEM helps you find new and existing leads with advertising campaigns on Google, Bing, YouTube, DuckDuckGo, Yahoo and more.
These campaigns can include:
- Text ads shown on a search engine results page (SERP)
- Designed graphics shown on other websites or apps your customers are using
- Video ads shown on YouTube
- Dynamic, AI-driven shopping ads (through Performance Max campaigns)
FAQs about Search Engine Marketing
A: Advertising on search engines like Google or Bing is a great way to promote your business or services, attract new customers, and build awareness of your business online. Our clients have seen rankings and results above the national performance average for search engine advertising.
A: Your budget can vary based on things like your business and industry, your location, and your competition. We base any budget recommendations on benchmarks from Wordstream and other reputable sources.
The good news: we don’t charge commission on your ad spends — so when we recommend a budget, we don’t inflate it so we make more.
Show Up in Searches with Google Ads
Starting at $510 per month, you’ll get a single Google Search campaign to drive traffic, leads and sales for your business — targeting people who are actively searching for your produce or service.
Let’s get you in front of the right people at the right time.
Schedule a Call »Social Media Marketing
Data shows that social media users spend about 145 minutes on their preferred platform each day. It’s no wonder that social media advertising campaigns are so necessary for many businesses.
Social platforms — like Facebook, Instagram, TikTok, Snapchat, Pinterest and LinkedIn — offer a variety of ad formats and placements, letting you craft compelling ads tailored to specific users based on their demographics, location, interests, and online and offline habits.
FAQs about Social Media Marketing
A: We certainly think so! Around 3 in 4 Americans are on Facebook and Instagram — spending nearly 4 hours every week on Facebook and 3.4 hours on Instagram, so why not meet your customers where they’re spending their time?
Plus, you can retarget people who have already seen your ads or interacted with your website on all of these platforms. You can also tap into the data from your CRM to target specific users who have previously bought from your business or have shown interest in your services and products.
A: This depends on your business and the assets you have (or will want to create). We commonly run social media ads on Meta (Facebook and Instagram), TikTok, Snapchat, Pinterest, and LinkedIn.
If you don’t already have digital advertising for your business, we usually recommend fully funding Facebook and Instagram first. These platforms are well established and produce quality results for most businesses.
Once you’re set up and seeing strong results on the core social media platforms, you can expand into TikTok and Snapchat ads to cover all of your digital bases.
Streaming Advertising (Hulu)
Let’s be honest – you aren’t the only one binge watching TV on the weekends. Roughly 85% of American households have at least one TV streaming subscription. TV and video streaming is the way of the future. In fact, the streaming service industry is expected to be worth $330 billion by 2030.
In a world where users continue to turn to streaming services for their entertainment, Hulu ads have become a game-changing platform for advertisers.
Take your business to the big screen (or as big of a screen as you have at home). Our experts can help you create the best strategy for your business goals.
FAQs about Hulu Ads
A: Hulu requires a minimum $500 budget per campaign, but you can determine the campaign’s duration. It’s up to you to decide whether that $500 should be spent in a week or three months.
Video ads on Hulu should be 30 seconds or less. Keep your ads consistent with your brand style and keep your messaging short and sweet to make the most of your viewer’s attention.
A: We recommend Hulu ads over traditional TV ads for a number of reasons, one of which is that it just has better targeting opportunities. Plus, it can be more cost effective.
That being said, if you have a traditional TV ad you’ve been running, you don’t have to recreate it or change it specifically for Hulu. Get started by using the assets you already have paid for and are using.
Find Your Digital Advertising Ally
Our online advertising pros truly care about how your digital ads perform. We’re committed to helping your business succeed and generating the best results possible.
When you make 9 Clouds your ally for digital marketing, you get:
- Digital specialists who stay up to date with digital ad strategies, trends and updates (so you don’t have to)
- Advertising pros who make sure you understand what campaigns we’re running and why
- Expert analysis to get you the most clicks, lowest cost, and highest-quality traffic to your website
- Transparent reporting for your digital ad campaigns, so you know what’s working and what’s not
- Consistent optimization for your campaigns to attract the right leads
And unlike other agencies, we don’t charge a commission on your digital ad spend. Our budget recommendations are based on what’s best for our clients, not our bottom line.
Whether you want to run paid ads on Instagram, Microsoft, TikTok or other platforms, we’ll help you place the best ads in front of the right people. Want to run dynamic inventory ads on Facebook, Google, Snapchat or other platforms? We can help with that, too.
Why Work with Us?
Could you use a marketing ally who is transparent and focused on your ROI? See what to expect when you work with us.
See Some of the Results
Start the Conversation
Want to talk to someone about opportunities with digital advertising for your business? Take the leap now to generate more leads sooner. Schedule a call to ask questions or ask for your custom proposal.
Get Your Proposal »FAQs About Digital Advertising
A: Digital advertising is exactly the tool that you’re looking for. Digital advertising (also known as online advertising) includes running creative ads on search engines and social media platforms to drive traffic to your website.
When you target the right people, your digital ads meet potential customers where they are and help guide them toward a purchase.
A: Navigating the world of digital agencies — and picking the one that works best for your business — can be stressful. Start with a quick Google search to see what options are available.
If you’re not sure where to go from there, request some information from the agencies you’re considering! Get a checklist of questions we recommend you ask to any agency — including us — in this handy eBook.
Looking to join the 9 Clouds family? We’d love to become your digital advertising ally! We’re happy to provide a free assessment of your current digital marketing strategies and identify any opportunities for growth or improvement.