Digital PR Agency

We always start with a digital PR strategy.

What’s your goal, how quickly do you want to get there, who are your competitors and what do we need to do to make a meaningful impact on your business.

Once we can answer those questions we can begin thinking of creative campaigns

With many years of experience in digital PR, our staff have a tried and trusted framework for developing ideas that get coverage in regional, national and international publications.

Our team will come up with creative ideas that are newsworthy and fit your brand voice.

We will then validate these ideas so we can cut down on the time it takes to get your business authoritative placements.

Gone are the days when you can buy backlinks and expect to rank on page one of Google.

Most agencies are still buying links, and if you are relying on bought links your SEO strategy is outdated.

Getting featured in authoritative media outlets will send signals to Google that you are an authority in your industry.

Traditional link building leaves an unnatural backlink profile which can make your website not rank as high as it should.

Running a digital PR campaign (or many) can result in a diverse and natural backlink profile just as Google expects.

We target national, regional and trade publications with our PR Services which means more quality backlinks for you, increased brand awareness, improved search rankings and website traffic.

Whether we are using surveys, in-house data or expert commentary, you can expect creative campaigns that help with your search engine optimisation, social media marketing, and overall brand awareness. We create stories that journalists want to use.

While homepage backlinks improve your expertise, authoritativeness and trust (E-A-T), your inner pages such as categories and product pages need love too.

While inner page links are difficult to earn from online PR, we can help get your best pages in front of your target audience.

When working with us we will discuss an overall digital PR strategy with you to make sure you get the best return on your investment.

As a digital marketing agency that offers creative PR campaigns, we know that creating quality campaigns at speed means that our clients can get more media coverage in the long term.

We specialise in small to medium PR campaigns that help us diversify risk and increase the chance of landing new referring domains to your website.

What some PR companies do in six months we can do in one.

The news never stops, and neither should digital PR agencies.

As a digital PR firm we keep an eye on the news to monitor for relevant opportunities to “News Jack”.

We closely monitor breaking stories and trends to position you as an expert to relevant journalists. This ensures your company gets relevant backlinks and brand mentions from authoritative sources.

Working with a digital agency shouldn’t be difficult, we only report on the KPIs that matter and we do so in a simple and understandable format.

All clients on signup will get a project tracker that shows what ideas are being created, when they are being pitched, when they have earned coverage and performance metrics such as domain authority and website traffic.

This is to show you that we only earn links from authoritative domains that make the numbers in your Google Analytics increase. No guest posts here.

To work with us we require a discovery call which can take anywhere from 15-30 minutes.

In this time we will find out about your goals, and where you currently are and we will then be able to see if we can help you out.

If your business isn’t a fit for our services, we will let you know straight away.

If you are a fit for our digital PR services we will have taken payment and will have sent you our onboarding questionnaire.

Filling this form out will take around 15 minutes and it gives us the basics to start preparing for PR campaigns that drive media coverage.

While digital PR is about earning quality links to your website, we need to know how many we need to create, where we need to create them and why we are creating them.

When we understand all of the above we can create a strategy that makes a meaningful impact on your business.

Whether you want more search visibility, increased website traffic, increased brand recognition, more authority, more sales or a combination of the above, our digital PR strategy will help you to get where you need to be.

Our digital PR agency loves coming up with creative campaigns that fit your brand voice.

It’s one of the most difficult things to do but getting it right can get your business mentioned on the biggest websites in the world.

It can also lead to TV show appearances, radio mentions and much more.

We check all our ideas against our battle-tested PR campaign framework to ensure you get the most out of your investment.

As a public relations agency, we know that data is one of the best ways to present unique content to journalists.

Our in-house team collects data to find stories that your customers will be interested in.

We then use this data in our campaigns to make them more newsworthy.

With strategy, ideation and data collection out of the way, our online PR team then begin to create stories out of your data, as well as any infographics, imagery or video to make your story stand out from the crowd.

We will then roll this up into a press release before sending it out to a targeted list of journalists.

We use our in-house proprietary software to find journalists who are most likely to talk about your campaign.

Our outreach is personalised and targeted so that we continue to build strong media relations. As a brand, you can benefit from this as journalists often reach to us for quotes when they know we have clients in certain industries.

Ultimately this means you can expect more media coverage by tailoring your outreach.

We will report throughout the month on the KPIs that matter the most to you.

Whether this is links, social media shares, campaign views or something else, all clients get a project tracker that shows all the links earned and this is updated in real-time.

When you hire us as your online PR agency you never have to worry about being in the dark.

You can access your project tracker 24/7 to know what is going on.