When asked if they thought social platforms were a better place to find out about new products than online searches, some 54 percent of Gen Z shoppers gave an affirmative answer, as compared to 58 percent of Millennials. The survey, which was conducted in the United States in May 2021, included more than 2,500 consumers from across the country.
Share of shoppers in the United States who think social platforms are a better place to find out about a new product than online search in 2021, by generation
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To the statement: "I think social platforms are a better place to find out about new products than searching online".
The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets, including 2,506 U.S.
respondents, in May 2021, with interlocking quotas set for age and gender.
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Snap Inc.. (July 6, 2021). Share of shoppers in the United States who think social platforms are a better place to find out about a new product than online search in 2021, by generation [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1252639/us-social-media-product-discovery-by-generation/
Snap Inc.. "Share of shoppers in the United States who think social platforms are a better place to find out about a new product than online search in 2021, by generation." Chart. July 6, 2021. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1252639/us-social-media-product-discovery-by-generation/
Snap Inc.. (2021). Share of shoppers in the United States who think social platforms are a better place to find out about a new product than online search in 2021, by generation. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1252639/us-social-media-product-discovery-by-generation/
Snap Inc.. "Share of Shoppers in The United States Who Think Social Platforms Are a Better Place to Find out about a New Product than Online Search in 2021, by Generation." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/1252639/us-social-media-product-discovery-by-generation/
Snap Inc., Share of shoppers in the United States who think social platforms are a better place to find out about a new product than online search in 2021, by generation Statista, https://www.statista.com/statistics/1252639/us-social-media-product-discovery-by-generation/ (last visited July 13, 2024)
Share of shoppers in the United States who think social platforms are a better place to find out about a new product than online search in 2021, by generation [Graph], Snap Inc., July 6, 2021. [Online]. Available: https://www.statista.com/statistics/1252639/us-social-media-product-discovery-by-generation/
