Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
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This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
How Will Links Influence SEO in the FutureRand Fishkin
This document discusses the evolving role of links in SEO based on a presentation by Rand Fishkin. It provides both anecdotal and experimental evidence that links are still important for rankings but may be less so compared to other signals like content quality, user experience factors, and social signals. While Google continues to crack down on manipulative links, marketers should focus on building links through quality content and prioritize other ranking factors over purely link-based SEO. Testing the impact of links for specific queries is recommended to determine if links remain influential or other tactics would be better.
This document provides a framework and methodology for quickly reviewing websites. It outlines key areas to examine such as user experience, conversion/stickiness, content, SEO, social, and provides specific recommendations for the example site Springest.co.uk. Reviews should analyze why the site exists, who its audience is, what motivates them, and address client concerns about user experience, content quality, SEO optimization, and social strategies. Example reviews are given for additional sites BathandUnwind.com and specific ideas to improve their content, SEO, and social presence.
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled
Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
Search + Social: Webit Expo by Rand FishkinRand Fishkin
The document outlines 10 actions for getting more value from organic marketing through search and social media. The actions include earning links from self-promotion, creating shareable content, optimizing for retweets, growing user-generated content, engaging influential social media users, improving local search rankings, finding and fixing site errors, optimizing web content structure, increasing visitor value, and capitalizing on real-time search and social trends. The actions are meant to be implementable tomorrow and help drive more search and social traffic.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
This document provides 5 ways to increase domain authority and ranking through link building:
1. Get links from authoritative websites by guest blogging, digital PR, and collaborating with influencers on content.
2. Create high-quality, original content like research, opinions, and analyses that attract links naturally.
3. Do something press-worthy to get mentioned in the news, which can lead to links.
4. Reclaim links by contacting sites that mentioned your site but didn't link to it.
5. Swap links and mentions with related sites through directories, sponsorships, and industry connections. Building relationships is key to successful link building.
Rand Fishkin presented data on key trends in search engine optimization and search behavior in 2017. Some of the main trends discussed included the rise of predictive intent and implied queries based on user location and history, the growth of voice assistants and voice search, and uncertainty around the future of net neutrality regulations. Fishkin also highlighted the increasing importance of ranking in featured snippets and answer boxes in search engine results pages.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
Crawl Budget Optimization - SMX München 2016Bastian Grimm
Meine Präsentation von der SMX 2016 in München zum Thema Crawl-Budget und Crawl-Rate-Optimierung mit vielen Tipps zur Verbesserung von Auffindbarkeit, Indexierung sowie den "häufigsten Stolpersteinen" bei der Optimierung.
Effizientes Crawling für Websites. Anleitung um GoogleBot die Arbeit leichter zu machen. Besseres Ranking durch Crawl Budget Optimierung. Wichtige Hinweise zu Onsite SEO, Panda Diät, Panda Update, etc.
SEO-Vortrag SMX München 2016
Large Scale SEO - Method to the madnessJoost de Valk
In this presentation, given at SMX Munich 2016, Joost talks about the methods he uses to do SEO for large scale websites. He covers his SEO data strategy, optimization strategy and regular audits.
SMX 2016 - "A Powerful Partnership: How Content Put Public Relations Back in ...Martijn Burgman
"A Powerful Partnership: How Content Put Public Relations Back in Style"
With more and more companies doing content marketing, it becomes increasingly harder do stand out from this content overkill. So, how do we make sure our content gets in front of the right audience? How do we create synergies throughout all of our content and how do we eventually get legendary links and mentions?
In this session I gave at the SMX 2016 in Munich I focussed on how SEO's and Content marketeers could and should leverage the power of Public Relations within their daily work and vice versa in order to achieve great results.
The same shifts we've seen in machine learning, deep learning, and user behavior are coming to the link world. In this presentation, Rand explores what it means for SEOs, and how to combine long and short term strategy to win the SERPs
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelRand Fishkin
Slides by Aleksandr Chuklin and Maarten de Rijke, presented at the 2016 CIKM Conference. The authors propose a methodology for better evaluating searcher satisfaction and incorporating it into how search results are evaluated and ranked.
p.s. This document was originally published at https://www.researchgate.net/publication/309416715_Slides_Incorporating_Clicks_Attention_and_Satisfaction_into_a_SERP_Evaluation_Model
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
1) Isomorphic JavaScript allows code to run on both the client and server by being environment-agnostic or shimmed for different environments.
2) It improves performance by enabling faster initial page loads and improves SEO by allowing search engines to crawl single page apps.
3) Popular libraries like Underscore, Backbone, Handlebars, and React can be used isomorphically, and isomorphic applications exist on a spectrum from sharing small parts of code to entire applications.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.
Deep diving into featured snippets: How to earn more and rise to the top.Rob Bucci
This is the deck from a talk I originally gave at BrightonSEO 2016. It is based on the whitepaper that we released on the STAT website at https://getstat.com/blog/featured-snippets/
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
The document discusses Google's evolving approach to providing answers to user questions directly in search results through features like Knowledge Panels, Knowledge Graphs, and Featured Snippets. It notes how site content can be included in these answer features if it is highly relevant and ranked, and provides tips on keyword research and optimization to better target question-based queries and have content selected for the answer features.
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Background and services provided by Alloy Cybersecurity - reducing risk of organizational data breach, borrowing empirical methodology from criminology and crime science.
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Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
Rand Fishkin discusses how machine learning algorithms have changed search engine optimization. Google, Facebook, Twitter, and other platforms now use engagement signals like clicks, shares, and time on site to determine search rankings and visibility. This favors content that keeps users engaged and reduces bouncing. Fishkin provides strategies to fight against users clicking the back button, including understanding all visitor intents, optimizing click-through rates, improving signal-to-noise ratio on all channels, prioritizing user experience, and crafting compelling calls-to-action for top-of-funnel content. The new world is one of engagement-based reputation, so marketers must show platforms what they've got through visitor interactions.
This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines
First Things First, What Is SEO?
SEO is simply any work carried out to increase the number and more importantly the quality of visitors to your website by making sure the website ranks in the search engines (Google etc.) for words and phrases related to what you are selling. If you sell car insurance then you want to be on page 1 of Google, preferably number 1, when someone types in car insurance. Simple.
How Do You Start SEO?
You research what words and phrases people use to buy the products and services you are selling, this is known as keyword research. The purpose of this it to make sure your pages are optimised for relevant words and phrases. It's worth noting, just because lots of people use a particular phrase doesn't mean you should optimise for it, if the competition for the phrase is tough (lots of other established sites are chasing the phrase) then you might be better chasing other less competitive phrases.
OK, I Get That, What Next?
Next you optimise your pages using the words and phrases you found. There are certain elements of a web page (title, meta, headers) that search engines focus on and these need to be set-up correctly.
Is That It?
Sadly not, because anyone can carry out keyword research and optimise their pages there are loads of well optimised pages about any given subject so Google needs a way of deciding which ones are best. It does this by measuring the number and quality of the links to your pages from pages on other websites.
How Do I Do Link Building?
In summary there are two approaches to link building. You can buy them, which is against Google's guidelines or earn them, our preferred method.
What Do I Need to Watch For When Buying SEO?
Nobody can guarantee a ranking unless they are using techniques that could get you banned from the search engines, which isn't ideal.
And Finally...
SEO can get your head in a spin. Like many things in life there are lots of different opinions on what works and what doesn't. Although there may be some magical formulae kicking around - doubtful - one thing is for sure, if you get your basic site structure and on page tagging right you will be on track for search engine success.
[CXL Live 16] Fight Back Against Back by Rand FishkinCXL
Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important.
In this presentation, Rand will show how Google's Rankbrain, Facebook's engagement algorithms, and other platforms' metrics are transforming this landscape and what web marketers can do to fight back.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
9 Bing Ads Hacks to Hone Your Competitive Edge with Eric Couch!semrush_webinars
In digital marketing, competition is everything. And knowing your competition- what they’re doing, how they think, what they’re doing right, and what they’re missing- can give you an incredible advantage. Competitive espionage doesn’t always require you to play cloak-and-dagger spy games… sometimes, it just requires Excel, a useful tool or two, and a helping hand.
In this webinar, you’ll learn the following competitive hacks:
Free and paid tools you can use to understand and dominate your competitive landscape.
Why feature adoption keeps you ahead of the curve.
How utilizing Bing Ads puts you one step ahead of your competition.
Why your competitor’s strategy is hiding in plain sight on the SERP, and how you can find it.
To actualize these competitive hacks ASAP, attendees of this webinar will have access to FREE $100 dollar Bing ads coupons if they are a new user. Additionally, users who want to maximize the effectiveness of their PPC strategy will be granted access to a FREE 30 Day Trial of SEMrush Guru.
Is the conflicting advice you are getting on SEO keeping you from success? Attending this session will help you get straight answers on the SEO issues keeping you from the top of the search engines.
SEO (search engine optimization) involves optimizing websites to improve rankings in search engines. It is important because most search engine users click on top results. SEO improves the user experience and makes websites more trustworthy, while also helping to get ahead of competition by driving more visitors and potential customers to websites. Proper SEO requires an audit of the website, defining goals and keywords, optimizing content for users and search engines, building links from other sites, and tracking metrics to measure success.
Rand Fishkin discusses the evolution of SEO and how search engines, algorithms, and user behavior have shifted in recent years. Some of the key changes include Google still dominating web searches but with declining organic click-through rates, the rise of intent-based optimization over keyword-focused strategies, and domains inheriting authority and semantic connections that help them rank for related queries. Successful sites are taking steps like developing brand authority in niche areas, prioritizing user intent in content and on-page optimization, and influencing searchers through listings and appearances in knowledge panels without requiring the user to click through to their site.
The document provides an overview of digital marketing, including common goals, channels, and how to develop a digital marketing plan. It discusses increasing awareness, acquiring customers, activating and monetizing leads. It also lists channels like search, social media, email and re-marketing. The document outlines the steps to create a digital marketing plan, from objectives and personas to keywords, platforms and KPIs.
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
Digital Propagation is a new process for improving a website's search engine ranking through advanced SEO techniques. It uses proprietary software tools and human operators to generate new inbound links to keywords without requiring on-page optimizations. This allows websites to achieve high search rankings more quickly than traditional digital marketing. The process involves keyword research, generating keyword feeds for the software, link generation, and operators working to improve the rankings. Benefits include improved brand visibility, reputation management, reaching new markets, and increasing website traffic through top search results.
Similar to Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Marketing (20)
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
This document summarizes Rand Fishkin's presentation on how marketers can keep up with Google in 2017 and beyond. It discusses 5 key things marketers must do: 1) diversify traffic sources to reduce reliance on Google, 2) create a scalable link building strategy with decreasing friction, 3) use searcher intent and changing SERP features to break through Google's results, 4) evolve keyword targeting to match Google's sophistication, and 5) focus on searcher engagement which may be a new key ranking factor. The presentation explores how Google is increasingly using machine learning and user data in its algorithms.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
Email marketing remains a cornerstone of digital communication, yet even seasoned marketers can stumble into pitfalls that affect engagement and ROI. In this comprehensive guide, we uncover the top 12 common email marketing mistakes of 2024 and provide actionable solutions to regain trust and maximize effectiveness.
Explore critical errors such as writing poor subject lines that fail to captivate readers, overlooking the importance of proper email list segmentation, and the pitfalls of both under and over-personalization. Learn why sending a welcome email is crucial for nurturing new subscribers and how to strike the right balance in email frequency to avoid overwhelming your audience.
Discover the impact of mobile responsiveness on engagement rates and the importance of clear, compelling Calls-to-Action (CTAs). We also delve into the technical aspects of email marketing, from minimizing typos and errors to interpreting email analytics effectively for continuous campaign improvement.
Whether you're a novice or seasoned email marketer, understanding these mistakes and implementing our practical solutions will help you optimize your email campaigns for maximum impact in 2024.
Now read the pdf and grow your email marketing.
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Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Unlocking Deliverability with Marketo EngageGNW Consulting
Email is a powerful medium for communicating with clients and prospects, but only when it makes it to the inbox.
Our approach to Deliverability in Marketo Engage has ensured that clients we work with are regularly seeing a 99% Deliverability rate across their Email sends.
This asset breaks down our exact approach and strategies to help achieve a consistently high deliverability.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Top 5 Technologies for Metaverse Development in 2024.pptxnehapardhi711
This presentation aims to provide a comprehensive overview of the top five technologies driving the development of the Metaverse in 2024. It will explore how these technologies are shaping the next phase of digital engagement by creating immersive and interactive virtual environments. The presentation will also highlight a case study demonstrating the practical application of these technologies in a business context.
The presentation begins with an introduction to the Metaverse, explaining it as a digital universe where users can interact in real-time. This section highlights how the Metaverse merges the real and virtual worlds using technologies like Augmented Reality (AR) and Virtual Reality (VR).
Next, the presentation delves into Virtual Reality (VR), a technology that creates immersive digital environments. It discusses advancements in VR technology in 2024, such as enhanced graphics and more responsive sensory feedback. The applications of VR in virtual classrooms and collaborative workspaces are also covered.
Following this, Augmented Reality (AR) is explored. AR overlays digital information onto the physical world, providing richer experiences in sectors such as retail, healthcare, and entertainment. Examples like real-time data visualization in healthcare are highlighted to demonstrate AR's impact in 2024.
The role of Blockchain technology in the Metaverse is then examined. Blockchain ensures secure and transparent digital transactions. Key components such as Non-Fungible Tokens (NFTs) and Smart Contracts are described, emphasizing the importance of decentralization for trust and reliability.
Artificial Intelligence (AI) is another crucial technology for the Metaverse. This section discusses how AI enhances Metaverse environments by creating dynamic and interactive experiences. Applications such as intelligent NPCs (Non-Playable Characters) and personalized interactions are covered, highlighting technologies like natural language processing.
The importance of Edge Computing and 5G technology for the Metaverse is also discussed. These technologies reduce latency and improve the responsiveness of virtual environments. The benefits of 5G networks and edge computing for real-time interactions and scalability are outlined.
The presentation also describes the Internet of Things (IoT) and Spatial Computing. IoT connects physical devices to the internet, while Spatial Computing enables interaction with the physical world in 3D. Applications such as gesture and voice recognition for natural user interactions are highlighted.
A case study of Intelisync’s Metaverse solution for Total Retailers is presented to illustrate the practical application of these technologies. The case study outlines the problem, solution, and results, showcasing how Intelisync used VR, AR, AI, and Blockchain to enhance customer engagement, boost sales, and reduce operational costs.
It's essential that you comprehend and put into practice on-page SEO in today's rapidly moving online market for your digital marketing prosperity.
https://trendymktg.world/on-page-seo/
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Paid Media Targeting in a Cookieless Future - Kevin Lee
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Marketing
1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Fight Back Against Back
Why the back button has become web marketing’s
greatest enemy (and how to defeat it)
8. In 2012, we only had to
worry about the path to
conversion and CRO on our
own sites.
9. We could let audiences
self-select out of these
phases after an initial visit
without fear of
repercussions
10. If putting a price here meant
80% of visitors left, no problem.
So long as the more qualified
ones (those we really wanted)
stayed, we were doing our jobs.
15. In 2012, Google Published a PaperAbout How
they Use ML to Predict Ad CTRs:
Via Google
16. 2012
“Our SmartASS system is a
machine learning system. It
learns whether our users
are interested in that ad,
and whether users are going
to click on them.”
17. By 2013, It Was
Something Google’s
Search Folks Talked
About Publicly
Via SELand
18. In October of 2015, they
finally revealed
RankBrain, anAI-
system input to the
search rankings
Via Bloomberg Business
19. As MLTakes Over More of Google’sAlgo, the
Underpinnings of the Rankings Change
Via Colossal
20. Google is PublicAbout How They Use MLin Image
Recognition & Classification
Potential ID Factors
(e.g. color, shapes,
gradients, perspective,
interlacing, alt tags,
surrounding text, etc)
Training Data
(i.e. human-labeled images)
Learning
Process
Best
Match
Algo
21. Google is PublicAbout How They Use MLin Image
Recognition & Classification
Via Jeff Dean’s Slides on Deep Learning; a Must Read for SEOs
22. Machine Learning in Search Could Work Like This:
Potential Ranking
Factors
(e.g. PageRank, TF*IDF,
Topic Modeling, QDF, Clicks,
Entity Association, etc.)
Training Data
(i.e. good & bad search
results)
Learning
Process
Best Fit
Algo
23. Training Data
(e.g. good search results)
This is a good SERP –
searchers rarely bounce, rarely
short-click, and rarely need to
enter other queries or go to
page 2.
24. Training Data
(e.g. bad search results!)
This is a bad SERP –
searchers bounce often,
click other results, rarely
long-click, and try other
queries. They’re definitely
not happy.
25. The Machines Learn to Emulate the Good Results & Try to Fix
orTweak the Bad Results
Potential Ranking
Factors
(e.g. PageRank, TF*IDF,
Topic Modeling, QDF, Clicks,
Entity Association, etc.)
Training Data
(i.e. good & bad search
results)
Learning
Process
Best Fit
Algo
26. Deep Learning is Even MoreAdvanced:
Dean says by using deep
learning, they don’t have to
tell the system what a cat is,
the machines learn,
unsupervised, for
themselves…
28. Googlers Don’t Feed in Ranking Factors… The Machines
Determine Those Themselves.
Potential Ranking
Factors
(e.g. PageRank, TF*IDF,
Topic Modeling, QDF, Clicks,
Entity Association, etc.)
Training Data
(i.e. good search results)
Learning
Process
Best Fit
Algo
29. Last October, Google Finally Went Public with
Their Use of ML-Based RankBrain
Via Bloomberg Business
38. Twitter’s new home
screen will work the
same way –
highlighting the “most
important” (aka “most
engaged-with”) tweets
from accounts you
follow
Via Mashable
54. Ask “WhatAreAll the Needs of These Searchers?” Then
ServeAs Many as Possible
You might be trying to sell desks, but
searchers are seeking answers to all of these
55. If the Competition Delivers Value to Searchers Who
Aren’t Buyers, But You Don’t…
58. Optimize the Title, Meta Description, & URL
a Little for Keywords, but a Lot for Clicks
If you rank #3, but have a higher-
than-average CTR for that
position, you might get moved up.
Via Philip Petrescu on Moz
59. Every Element Counts
Does the title match
what searchers want?
Does the URL seem
compelling?
Do searchers
recognize & want to
click your domain?
Is your result fresh?
Do searchers want a
newer result?
Does the description
create curiosity &
entice a click?
Do you get the
brand dropdown?
60. Given Google Often Tests New Results Briefly on Page One…
ItMayBeWorthRepeatedPublicationonaTopictoEarnthatHighCTR
Shoot! My post only made it to #15…
Perhaps I’ll try again in a few
months.
61. Driving Up CTR Through Branding Or Branded
Searches May GiveAn Extra Boost
62. #1 Ad Spender
#2 Ad Spender
#4 Ad Spender
#3 Ad Spender
#5 Ad Spender
63. With Google
Trends’ new, more
accurate, more
customizable
ranges, you can
actually watch the
effects of events
and ads on search
query volume
Fitbit was running ads on Sunday
NFL games that clearly show in
the search trends data.
65. Better Content > More Content
A lot of SEO used to be about establishing
authority through brute quantity, but Panda,
and now Rankbrain, are changing that.
66. Better Social Shares > More Social Shares
Via Rand’s Facebook Page
When I have a successful
post on Facebook, it boosts
Facebook’s likelihood to
show my posts in the
future…
67. Better Social Shares > More Social Shares
High engagement grows
my reach potential.
Low engagement shrinks
my reach potential.
70. Better Rankings >
More Rankings
A brand that consistently gets on page 1
but isn’t holding searchers’ interest or
develops a negative brand reputation in
SERPs may find those page 1 rankings
are hurting their ability to get #1
rankings!
72. Speed, speed, and more speed
Delivers an easy, enjoyable experience on every device
Compels visitors to engage, share, & return
Avoids features that dissuade or annoy visitors
Authoritative, comprehensive content that’s uniquely
valuable vs. what anyone else in your space provides
The Marketer’s User Experience Checklist
73. Uniquely Valuable Content
Via R2D3
Lots of articles try to explain machine learning, but
this one SHOWS how it works in a way anyone can
grasp.
81. Top-of-Funnel Content Can’t Be Used Solely to Filter
Out the Non-Customers
Trying to rank w/ content
that only serves one niche
of your search audience
may be a recipe for failure
82. FightingAgainst Back Means Serving a Broader
Audience
AngelList’s tool makes
salary comparison
easy, fast, and serves
a huge range of roles,
locations, and
markets
Via AngelList
83. Or, Getting More Precise with Your Search Query ->
Content Targeting
By targeting a less
competitive, lower volume
query, Compass can reach
the audience they’re
seeking
84. Either Way, Engagement Metrics on Content Must
Become KPIs
Improving Pages/Session and
lowering Bounce Rate should
probably play a “link-building-
like” role in your SEO arsenal
85. Our Content CTAs Deserve to Be Customized,
Tested, & Refined
(just like conversion-focused landing pages)
e.g. I bet I could make
a better CTA for the
comparison tool than
this (which looks far too
much like an ad IMO)
Via Talkpay (Comparably’s Blog)