This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
Internal Linking - The Topic Clustering Way edited.pptxDixon Jones
This document discusses internal linking strategies and techniques. It begins by explaining the benefits of connecting entities within content, rather than just words, and translating those connections into internal links. It then provides an overview of technologies like PageRank, the reasonable surfer algorithm, topical PageRank, chunking, and natural language processing that search engines use to understand contexts and how those ideas can be applied to internal linking at scale. Specific options for approaches to internal linking existing pages are also outlined.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Semantic seo and the evolution of queriesBill Slawski
This document summarizes how Google search results are evolving to include more semantic data through direct answers, structured snippets, and rich snippets. It provides examples of direct answers being extracted from authoritative sources using natural language queries and intent templates. It also discusses how including structured data like tables, schemas, and markup can help search engines understand and display page content in a more standardized way. While knowledge-based trust is an interesting concept, current search ranking still primarily relies on link analysis and does not consider factual correctness.
This document provides a technical analysis of the website www.detectiveservices.com. It analyzes various on-page and off-page SEO factors like keywords, backlinks, page speed, mobile friendliness, and more. The analysis finds some issues like duplicate content, broken links, lack of social profiles that need to be addressed. It also compares the site's rankings against top competitors. The analysis concludes by offering AuroIN's help in improving natural search engine rankings through keyword research, website optimizations, and an inbound link building campaign.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your website’s architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your website’s visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
Technical SEO refers to optimizing the technical elements of a website, such as speed, architecture, and code, which play a significant role in how search engines index and rank pages. The document outlines several key areas of technical SEO focus, including site speed, mobile responsiveness, site architecture, URL structure, security, and structured data. It emphasizes that while technical SEO may not be as exciting as other SEO efforts, optimizing these underlying technical factors is crucial for search engine optimization and a successful online strategy.
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
Minority Log Report (Analisis de LOGS para SEO) - ESHOW [CLINIC SEO 2018]Luis M Villanueva
Este documento describe cómo analizar registros de acceso (logs) de un sitio web para segmentarlo y generar métricas e informes dinámicos. Explica cómo extraer, transformar y cargar los logs en Excel, segmentarlos usando expresiones regulares, y crear tablas dinámicas y gráficos para monitorear métricas clave por segmento como URLs únicas rastreadas, frecuencia de rastreo y sesiones orgánicas. El objetivo final es generar paneles de control con métricas segmentadas para optimizar el posicionamiento
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
The document discusses how page speed matters for several reasons. Faster page speeds reduce the carbon footprint of the internet by reducing the energy used to load web pages. Testing the page speeds of two charity websites showed one site had a carbon footprint that was equivalent to boiling nearly 300,000 more cups of tea per year than the other site due to the slower page speeds. The document also discusses how slower page speeds disproportionately impact users in developing areas of the world with slower internet connections and higher data costs, potentially preventing access to important information. It provides eight recommendations for improving page speed, such as reducing content size, optimizing images/videos, using standard fonts, minimizing JavaScript, and using server caching and content delivery networks.
Even though thousands of SEO professionals use keywords every day but very few know how the keywords used for ranking are deduced. In this presentation, I have discussed the difference between search queries and keywords, and a lot more.
Search engine optimization (SEO) is constantly progressing, and staying abreast with the latest trends is crucial for any business looking to improve its online visibility. In this article, we’ll discuss the top 12 SEO trends that businesses should focus on in 2023 to optimize their websites and improve their search engine rankings.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successDylan Fuler
Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
1) Isomorphic JavaScript allows code to run on both the client and server by being environment-agnostic or shimmed for different environments.
2) It improves performance by enabling faster initial page loads and improves SEO by allowing search engines to crawl single page apps.
3) Popular libraries like Underscore, Backbone, Handlebars, and React can be used isomorphically, and isomorphic applications exist on a spectrum from sharing small parts of code to entire applications.
visit us :- http://www.hcorealestates.com/burman-gsc-project-gurgaon.htm
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Background and services provided by Alloy Cybersecurity - reducing risk of organizational data breach, borrowing empirical methodology from criminology and crime science.
Бэкенд разработчики часто по совместительству тимлиды и им полезно знать какие задачи может решать фронтенд разработчик.
Рассказал про такие вещи:
- расчёт ресурсоёмких алгоритмов в отдельном потоке, не блокируя интерфейс
- оффлайн веб-приложения
- обновление данных веб-приложения в фоне
- оптимистичные обновления интерфейса
- P2P в браузере
- работа с потоковыми данными
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Crawl Budget Optimization - SMX München 2016Bastian Grimm
Meine Präsentation von der SMX 2016 in München zum Thema Crawl-Budget und Crawl-Rate-Optimierung mit vielen Tipps zur Verbesserung von Auffindbarkeit, Indexierung sowie den "häufigsten Stolpersteinen" bei der Optimierung.
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelRand Fishkin
Slides by Aleksandr Chuklin and Maarten de Rijke, presented at the 2016 CIKM Conference. The authors propose a methodology for better evaluating searcher satisfaction and incorporating it into how search results are evaluated and ranked.
p.s. This document was originally published at https://www.researchgate.net/publication/309416715_Slides_Incorporating_Clicks_Attention_and_Satisfaction_into_a_SERP_Evaluation_Model
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
The same shifts we've seen in machine learning, deep learning, and user behavior are coming to the link world. In this presentation, Rand explores what it means for SEOs, and how to combine long and short term strategy to win the SERPs
Deep diving into featured snippets: How to earn more and rise to the top.Rob Bucci
This is the deck from a talk I originally gave at BrightonSEO 2016. It is based on the whitepaper that we released on the STAT website at https://getstat.com/blog/featured-snippets/
Does Google still need links? - SearchLove San Diego 2017Tom Capper
This document discusses whether links are still important ranking factors for Google search. It presents arguments on both sides of the issue:
- Google says links are still important, but the company has been wrong before about technical details.
- Correlation studies between links and rankings are inconclusive, while brand awareness through branded search volume may better explain rankings.
- Anecdotal examples show links sometimes have an impact but other times rankings change dramatically without link changes.
- The conclusion is that while links may still be needed to reach the top competitive tier, other factors like content, usability, and brand awareness are increasingly important - users and a good experience are Google's priority. SEOs should focus on optimizing for people through
Darren shaw - proximity is the new top local search ranking factor - moz postDarren Shaw
The document lists various occupations and locations paired with the names Brianna, Darren, Jessie, and Nick. It includes plumbers, coffee shops, lawyers, plumbers in Edmonton, coffee shops in Edmonton, and lawyers in Edmonton. Each pairing is followed by the Twitter handle @DarrenShaw_ +DarrenShaw, suggesting Darren Shaw is curating lists of potential job or business contacts.
A collection of the most surprising findings from the 2014-2015 State of Inbound.
Want to be a part of the 2015 State of Inbound (and, as an extension, inbound history)? Take the survey: http://bit.ly/SOI2015-Survey
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014Darren Shaw
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm.
Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.
The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media
Optimizing Your Website in a Port Penguin WorldInnoTech
This document provides an overview of Penguin, a Google algorithm update that targets websites with unnatural or spammy links. It discusses how to diagnose a Penguin penalty, including signals in Google Webmaster Tools. It also offers tips for addressing issues and regaining rankings post-Penguin, such as consolidating content, removing unrelated links, and focusing on user experience over search engine optimization. Resources for learning more about Penguin and related algorithm updates like Panda are provided.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
The document discusses search engine optimization (SEO) fundamentals and strategies. It identifies the four key pillars of SEO as keywords, content, links, and site structure. Various SEO tactics are described, including optimizing titles, meta descriptions, internal linking structures, and acquiring both internal and external links through blogging, link baiting, and requesting links from other sites. The importance of the "long tail" of unbranded keywords is also emphasized.
This document provides tips for promoting a website and optimizing it for search engines. It discusses the importance of promotion, targeting the right customer demographics, and using both online and offline marketing strategies. Specific recommendations are made for search engine optimization including keyword usage, page structure, links, and avoiding spammy practices. The overall goals are to make information accessible and deliver relevant content to better a site's search engine ranking and convert visitors into customers.
This document provides tips for promoting a website and optimizing it for search engines. It discusses the importance of promoting a site through both offline and online marketing. It recommends focusing on relevant keywords and content to attract search engines and visitors. The document emphasizes optimizing pages with keywords, metadata, headings and other elements while keeping the site usable and accessible.
The document discusses Google's Panda update and how it aims to improve search engine rankings by focusing on websites with high-quality, unique content over those with low-quality, thin content. It provides tips for search engine optimization, including engaging on social media, updating content regularly, and focusing on the user experience through metrics like bounce rates and time on page. Both on-page and off-page factors are important, with on-page quality content being king.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.
Inbound links play a key role in determining search engine rankings. The quality of links matters more than just the quantity, with more authoritative, topically relevant pages carrying more weight. PageRank is Google's algorithm that measures page importance, with pages on sites like Google and Yahoo scoring highest. Getting links from .edu, .gov, and other authoritative sites provides the most benefit. The best links are one way, topically relevant, and not overcrowded on pages. Participating in link schemes or farms undermines rankings.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
SEO training in Chandigarh is provided by webliquids. Learn the latest trends with Live projects to get a higher ranking of your website.
www.webliquids.com
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
Link building Services from TheSeoPortal SEO CompanyTheseoportal
This document provides an overview of link building strategies and how to measure link popularity and PageRank. It discusses how inbound links from relevant, authoritative sites are important for search engine rankings. It recommends tools for finding backlinks and PageRank, such as the Google Toolbar, Yahoo Site Explorer, and SEOChat. The document warns against low-quality link building practices like link farms, hidden links, and unnatural link structures. It also offers suggestions for getting links through blogs, RSS, directories, and more creative approaches like tools, content partnerships, and sponsorships. The key lessons are that links should come from relevant, topically-related sites to pass PageRank effectively.
Similar to Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016 (20)
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Unlocking Deliverability with Marketo EngageGNW Consulting
Email is a powerful medium for communicating with clients and prospects, but only when it makes it to the inbox.
Our approach to Deliverability in Marketo Engage has ensured that clients we work with are regularly seeing a 99% Deliverability rate across their Email sends.
This asset breaks down our exact approach and strategies to help achieve a consistently high deliverability.
Email marketing remains a cornerstone of digital communication, yet even seasoned marketers can stumble into pitfalls that affect engagement and ROI. In this comprehensive guide, we uncover the top 12 common email marketing mistakes of 2024 and provide actionable solutions to regain trust and maximize effectiveness.
Explore critical errors such as writing poor subject lines that fail to captivate readers, overlooking the importance of proper email list segmentation, and the pitfalls of both under and over-personalization. Learn why sending a welcome email is crucial for nurturing new subscribers and how to strike the right balance in email frequency to avoid overwhelming your audience.
Discover the impact of mobile responsiveness on engagement rates and the importance of clear, compelling Calls-to-Action (CTAs). We also delve into the technical aspects of email marketing, from minimizing typos and errors to interpreting email analytics effectively for continuous campaign improvement.
Whether you're a novice or seasoned email marketer, understanding these mistakes and implementing our practical solutions will help you optimize your email campaigns for maximum impact in 2024.
Now read the pdf and grow your email marketing.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
8. QUALITY INDICATORS TACTICS (How to Optimize for Quality)
Grammar, Spelling, Depth… Hire a copyeditor. Learn to write better.
Expertise, Authority, Trust
(EAT)
Make content deep and useful. Call out your awards, certifications, news coverage, and use trust symbols.
Make it easy to contact you, and easy to find policies like terms of service, returns and privacy.
PageRank (PR) from Links Build high quality links. There are thousands of great articles out there about it.
Reviews Ask your best clients/customers.
Short-Clicks
Improve Out-of-Stock pages with in-stock alerts and related products. Be less aggressive with your pop-up
strategy. Also see query refinements, pages per visit and dwell time.
Query Refinements
Only attract the "right" audience and deliver what you promised in the search results. Choose keywords by
relevance, not just volume. Think about query intent.
Dwell Time On Site
Make your pages stickier by improving the overall design. Add images, video. Run GA reports on the stickiest
traffic sources and develop a strategy to increase traffic from those sources.
Pages Per Visit Improve internal linking, suggest related content, customize 404 pages… Split up long posts into a series.
Conversion Rates Do A/B testing, make your messaging very clear, follow CRO best practices…
Ad Placements No ads above the main content on the page and do not have an annoying amount of ad blocks or pop-ups.
CTR From SERPs
Craft better title tags, URLs and descriptions. Grab attention. Gain trust. Make them want to click. Add
schema markup when appropriate.
Page Speed Visit https://developers.google.com/speed/pagespeed/insights/
Mobile Experience Responsive and/or adaptive design, less text, easy navigation, loads lighting fast, shorter forms…
13. Fixed Internal crawl errors &
links to redirected URLs
Pruned low-quality pages
Improved some canonical
issues
Performed link clean-up and
submitted disavow file
96% Increase in Organic Revenue
(6 month period)
14. 31% Increase in Organic Traffic
28% Increase in Revenue
(year over year)
Content audit
Pruned thousands of pages
15. Link Audit / Clean-up & Linkbuilding
Technical & Content Audits
Pruned over 80% of product pages
77% Increase In Organic Traffic
434% More Revenue from Organic Traffic
(year over year)
16. 38% Organic Traffic Growth
(July-Nov. year over year)
November 2015 was up 76% YOY
Pruned 90% of their blog posts
Pruned URLs had no external links and no traffic in the last 90-days
17. 38% Boost in non-blog traffic
800% Increase in Leads
Old blog posts with no traffic were removed via Noindex meta tag.
Recurring event pages were consolidated and the new pages made evergreen
18. ahrefs performed a content audit on their blog.
They Pruned their blog from 541 posts to 304 posts.
There’s a post about it here: https://ahrefs.com/blog/seo-strategy/
22. Middle 400
Average QR of 35
Bottom 500
(aka “The Cruft”)
Average QR of 5
Top 100
QR 50
Before Pruning
Site-Wide QualityRank:
QR 30
Top 10%
(high performing pages)
Middle 40%
(average performing pages)
Bottom 50%
(below-average performing pages)
23. Bottom 200
Average QR of 30
Top 100
QR 50
After Pruning
Site-Wide QualityRank:
QR 40
33% Improvement
Middle 200
Average QR of 40
24. Pages with some visibility in
the SERPs appear above the
water line.
The middle section has very
little visibility, but most of the
pages have potential.
The lowest section is cruft:
Noise, junk, bloat, crap…
Cruft keeps the other pages
from being more visible.
25. Keep indexed.
Improve if necessary.
Weighing down the rest.
Remove from the index.
Re-release if/when improved.
Prioritize and improve as
soon as possible.
27. Mostly Cruft
No Outstanding Content
Average Content Being
Weighed Down Severely
Could probably cut
50% of the site
and see immediate
improvements
28. Hidden Diamonds
Smaller site. Little or no pruning
necessary.
Potentially great content remains
unknown due to lack of promotion
and resulting lack of links.
Internal linking needs to be
improved.
29. Good Content
Pulled Down by
Dead Weight
Common on large sites
Good content under the
surface with little
visibility
Average content weight
down severely by cruft
30. Penguins Love Icebergs
But they hate keyword stuffing as much as spammy links.
“Penguin is a webspam algorithm and we try to take a variety of
webspam issues into account and use them with this algorithm. It
does also take into account links from spammy sites or unnatural
links in general... but I wouldn’t only focus on links.” ~John Mueller
32. Not Worth Fixing
You can think it, but
don’t say it:
“We do not set our
team up for failure.
Your site is not worth
saving and you should
blow it up.”
33. w w w. g o i n f l o w. c o m /c o n t e n t - a u d i t - s t ra t e g i e s /
35. I told you this slide would
be online.
• moz.com/blog/content-audit-tutorial
• goinflow.com/content-audit-strategies/
• moz.com/blog/pruning-your-ecommerce-site
• What, Why, & How of Pruning for SEO (Bill Sebald Mozinar)
• moz.com/blog/long-click-and-the-quality-of-search-success
• wordstream.com/blog/ws/2014/06/10/dwell-time
• link-assistant.com/news/site-quality.html
• deepcrawl.co.uk/
• urlprofiler.com/features-content-audits/
• screamingfrog.co.uk/
• spot.goinflow.com/ecommerce-content-audit-toolkit
• GoInflow.com/about-us/careers/
• moz.com/blog/long-click-and-the-quality-of-search-success
• moz.com/blog/clean-site-cruft-before-it-causes-ranking-problems-whiteboard-friday
Editor's Notes
I have included comments here in the SlideShare version to provide context to the slides.
I've been lucky to work with some REALLY smart SEOs. Some of them are in the audience tonight. But I have not met a single person who can honestly say they know exactly how Google's algorithm works.
We have our theories, tests, and even patent applications. So we do know SOME things.
For example, we know that Google understands the difference between a low quality web page, and a high quality web page. Even when neither has a single backlink.
This idea of “QUALITY” is separate from the idea of “RELEVANCE”. You can have a HIGHLY relevant site that is considered LOW-Quality for a variety of reasons.
Remember Made-for-Adsense sites like these?
This MFA site is highly relevant for the phrase “Chairs for Baby”. But it also sucks. It doesn’t matter how RELEVANT the page is, it’s just not going to rank.
The only way to get this page to rank these days would be to buy a TON of links. After a certain point, it’s just EASIER to build a better site.
You need BOTH Quality AND Relevance to Compete these days.
We understand how to optimize for relevancy. That’s what SEOs have been doing all along.
But how do you optimize for quality?
OBVIOUSLY, you can’t boil Google’s ranking algorithms down to something like this.
Like I said, we just don’t know for sure what all the ranking factors are, and how they interact with each other.
But we do have some ideas.
Reading the Quality Rating Guidelines is definitely one way to familiarize ourselves with what metrics might be seen as Quality Indicators, and how we can optimize them.
The survey Moz sends out every year is about as close as we can come as an industry to defining which factors are considered directly and indirectly by Google.
Here we see some Engagement metrics that are correlated with higher rankings - like Bounce Rate and Time on Site.
None of them are as strong as Page Authority or keyword use, but they’ve been growing in importance and will probably continue to do so.
This Table matches up potential quality signals with some of their respective optimization tactics.
I only want to illustrate here that there are MANY ways to improve the QUALITY of your page or website.
Most of them are obvious, and some a little more abstract.
Let’s assume all of the Quality Signals on the left here can be wrapped up into a single score for measuring the overall quality of a website. Is it really good or does it suck?
Ian has already named this QualityRank so we’ll go with that.
I’ve already talked about SOME of the ways to optimize a site for quality.
But what can you do RIGHT NOW to move the dials quickly?
There is ONE tactic that blows the rest out of the water when it comes to effectiveness and scalability.
So what is THE SINGLE MOST EFFECTIVE TACTIC for improving your site’s overall Quality Rank?
We don’t have enough time to get into the nitty gritty tactical details of pruning, but I’ll point you to some resources at the end, which you can explore on your own.
Sometimes it’s easy to identify huge chunks of content to remove with a NOINDEX tag - Like any Landing Page that has had NO ORGANIC SEARCH TRAFFIC for a whole year.
Other times it requires more analysis and tougher decisions. It all depends on the site. So...
…Let’s look at some case studies.
All of the following case studies have these 3 things in common:
Significant portions of the website were removed from the Google's index.
2. Pruning was not the ONLY thing that was done. Rarely do these things happen in a vacuum. But I will say that Pruning is probably most responsible for the lifts you're about to see.
3. You can read more about each of them online.
1800 Doorbell had technical issues that made it possible to identify cruft and prune big chunks of the site quickly.
This contributed to a 96% increase in revenue from organic search within six months.
Auto Body Toolmart had some toxic links as well, but you can see in this timeline that pruning is where this lift probably came from.
Traffic didn’t return until directly after the site was pruned, and it came back even better than before.
Regardless of the link cleanup we did for America's Best House Plans,
Would you have guessed that organic search traffic would increase by 434% after removing 80% of the product catalog from Google’s index?
This is Une-Bell-Vie's Organic Visits Timeline just after 90% of their blog posts were pruned.
We didn’t even redirect the URLs. We just let them 404.
Created Evergreen Landing Pages for their Social Media Template Download Series.
And ALL OLD POSTS that weren’t getting traffic from organic search were NOINDEXED.
aHrefs has a good case study about how they pruned their blog and saw a huge jump in traffic,
Despite having fewer pages indexed.
If you weren’t already convinced, I hope by now it is clear...
Performing a Content Audit to determine which pages to prune from your site is an effective SEO tactic.
The rest of this deck is about WHY this works so well. It seems so simple. And it is!
Remember Ian’s word: QualityRank?
Sitewide QR can be thought of as your site’s overall level of quality,
Averaged across all indexable pages on a domain.
Does QualityRank actually EXIST as a calculation in Google's algorithm? Probably not.
But it DOES Seem Likely that something similar would exist. Google needs a way to measure the overall QUALITY Level of each site in order to rank them properly.
It's just probably more mathematically complicated than most of us could fully understand. I’m really not that great with math myself.
The point of discussing QR as a Framework for Pruning is to help explain why pruning WORKs. And to do that we don't NEED to understand the complex formulas behind Google’s ranking algorithms…
Basic Math will do here. Let’s imagine a site divided into thirds with each third being assigned a QualityRank score based on the average QR of the pages within that section.
The triangle represents all indexable content on a domain with a QR of 30. That Sitewide QR score of 30 comes from adding all three of these sections together and dividing by three.
In the real world this would not be so simple. I hope the mathematicians out there will grant me some leeway for the sake of illustrating the concept.
This is the same site after pruning. Notice the instant lift from QR 30 to QR 40 just by removing all LOW QR pages.
THAT is why I say Pruning is the most effective way to raise your site’s overall Quality for better rankings,
IF you have a lot of low-quality pages indexed.
Time to Switch analogies. Pruning works because it frees up the rest of your content from being weighed down by the cruft.
CRUFT includes everything from six-year-old blog posts about a company party - to 20 different product variants with their own landing pages.
It also includes pages that are inadvertently indexed for technical reasons, like faceted navigation URLs.
Remove the bottom half of this iceberg and the rest of it will "rise up”, making more of it visible above the surface. In other words, on the first couple of pages of Google.
The idea of one page being weighed down by another has been around at least since the first Panda release.
I'm not talking about anything NEW. But I’m constantly surprised by the amount of DEAD WEIGHT most websites continue to carry around.
We see this dead weight all over the web, across many different platforms.
When it comes to website cruft, each situation requires its own approach to pruning.
The next few slides will discuss some of the most common scenarios I’ve seen.
Anyone here ever work on A BIG AUTO PARTS website?
Or how about an eCommerce site that drop-ships personalized promotional products?
Heavy pruning is what you need here, combined with a serious investment in high-quality content.
Not every site needs to be pruned.
Still, a content audit will help us find and prioritize opportunities to polish underperforming content that has a lot of potential.
On this type of site I'd optimize the internal link profile to provide quicker paths to the Deep Content, and would invest in outreach to build links into that epic content at various depths (not just the home page).
A lot of sites have a decent content profile, but significant portions are in need of improvements for a better user experience.
In this case there may be some cruft to prune, But equal attention is given to existing content that needs to be improved and made more discoverable.
Go back and refresh old content. Update anything that is outdated and do some basic promotion.
You'll be marking a lot of URLs as IMPROVE during a Content Audit for a site like this.
I know some people in this room who might say this is one of their biggest pet peeves: Penguin isn’t just about links.
If the traffic drop is clearly correlated with Penguin and you’ve already disavowed every suspicious link you can find, maybe it’s time to work on site-wide quality issues.
Something like that isn’t going to recover by submitting disavow files.
Maybe they’ve been auto-generating landing pages about every long-tail keyword you can imagine.
Maybe they have thousands of blog Tag pages indexed, and a nearly infinite supply of indexable Internal Search results.
Or maybe they just have thousands of crappy blog posts.
Either way, you suspect they've been affected by PANDA, and Heavy Pruning is usually the Prescription.
Some Sites Are SO BAD They’re Just Not Worth Fixing.
Maybe their entire business model went obsolete after the first Panda release.
You can’t write unique content for a constantly shifting catalog of ten-thousand products that they don’t keep in stock.
Putting a skin on someone else’s product feed doesn’t cut it anymore.
Or maybe they just don’t have a brand, and aren't willing or able to build one. Don't take these clients.
As you can see, there are many different types of websites when it comes to cutting the cruft. Each requires its own approach.
You can get a head-start at choosing a general plan with this tool.
Click on the square that best describes your situation to see a general prescription for how to approach your project.
http://www.goinflow.com/content-audit-strategies/