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Tokidoki: The Art of Simone Legno Hardcover – September 13, 2022


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Celebrate the history and explore the unique universe of tokidoki in this nearly 400-page monograph

tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit www.tokidoki.it


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Editorial Reviews

About the Author

Simone Legno, who was born in Rome, Italy, is the cofounder and chief creative officer of tokidoki. Legno, who has always had a deep love of Japan and a fascination with world cultures, chose the word tokidoki because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.” Legno has become a sought-after speaker around the world at museums, universities, and conferences, including at MOCA, the Adobe MAX conference, Berlin Flash Film Festival, ArtCenter College of Design, the Apple store in Osaka, Istituto Europeo di Design, STGCC, and Graphika Manila. While the company is based in Los Angeles, he recently moved to Tokyo with his family.

Pooneh Mohajer, an entrepreneur at heart who sold her first company Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, is the cofounder and chief executive officer of tokidoki. Pooneh received her Juris Doctor from California Western School of Law and her BA from Vanderbilt University. Pooneh’s passion is making a positive impact on the hearts and minds of others by sharing Simone Legno’s art and creativity with the world.

Product details

  • Publisher ‏ : ‎ Cernunnos (September 13, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 1419757113
  • ISBN-13 ‏ : ‎ 978-1419757112
  • Item Weight ‏ : ‎ 4.65 pounds
  • Dimensions ‏ : ‎ 8.95 x 1.45 x 12 inches
  • Customer Reviews:

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Simone Legno
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
29 global ratings
Inspiring!
5 out of 5 stars
Inspiring!
Wow I bought this mostly because I read it has so many pages. the beginning of the book, Simone tells his story. It really made me feel like I should have listened to my heart more growing up. After that bit, the book goes to show backgrounds/patterns, then sketches and paintings.... He has done so many collaborations that are towards the end of the book, which also shows various merch... I had no idea Simone had a tokidoki boat in singapore! pretty inspiring! Definitely a great buy!
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Top reviews from the United States

Reviewed in the United States on December 12, 2023
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 Been a fan of Simone Legno's art when I first saw the collab with LeSportsac. The art just makes me smile and happy. I didn't know about this book till recently. Didn't know what to expect. I'm happy to report that it has lots of colorful pictures. It's almost a book of posters. This is my kinda coffee table book.
Cute cute!
59 people found this helpful
Report
Reviewed in the United States on July 27, 2023
Wow I bought this mostly because I read it has so many pages. the beginning of the book, Simone tells his story. It really made me feel like I should have listened to my heart more growing up. After that bit, the book goes to show backgrounds/patterns, then sketches and paintings.... He has done so many collaborations that are towards the end of the book, which also shows various merch... I had no idea Simone had a tokidoki boat in singapore! pretty inspiring! Definitely a great buy!
Customer image
5.0 out of 5 stars Inspiring!
Reviewed in the United States on July 27, 2023
Wow I bought this mostly because I read it has so many pages. the beginning of the book, Simone tells his story. It really made me feel like I should have listened to my heart more growing up. After that bit, the book goes to show backgrounds/patterns, then sketches and paintings.... He has done so many collaborations that are towards the end of the book, which also shows various merch... I had no idea Simone had a tokidoki boat in singapore! pretty inspiring! Definitely a great buy!
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7 people found this helpful
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Reviewed in the United States on August 18, 2023
It's perfect!
One person found this helpful
Report
Reviewed in the United States on December 21, 2023
I bought this for my kid who likes the figurines and likes drawing. I thought it would inspire her drawings of little imaginary animals, and that she’d enjoy looking at cute things that aren’t turned into plastic toys. I think the ladies in the pictures may actually have been turned into inflatable toys. It’s full of boudoir art that looks very: we’re going to do it, I’m paid to do it, or we just did it. It’s not what I was expecting. The drawings are kinda off-putting, very for the male gaze. In that respect it’s 80’s mall quality art. Just be aware of what it is in case you thought it was for kids. There’s many pages of densely packed words in it too, but I didn’t bother reading them. It’s going back.
2 people found this helpful
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Top reviews from other countries

sipivu
5.0 out of 5 stars excellent
Reviewed in France on May 1, 2024
Ce livre est très bien présenté et contient de nombreuses informations intéressantes sur Tokidoki
ma_chan
3.0 out of 5 stars 破損
Reviewed in Japan on January 30, 2024
商品が到着したときに破損していた。中身は概ね綺麗でした。
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ma_chan
3.0 out of 5 stars 破損
Reviewed in Japan on January 30, 2024
商品が到着したときに破損していた。中身は概ね綺麗でした。
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One person found this helpful
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Celest
5.0 out of 5 stars Must-have for Tokidoki fans! <3
Reviewed in Singapore on September 2, 2023
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 It’s a beautiful and sturdy hardcover collectors’ book (367 pages) compiling all genres of Simone Legno’s Tokidoki art - from his cute prints and posters to his signature slanted-eye women paintings and sketches, to the numerous brand collaborations over the years, incl. Barbie, Karl Lagerfeld, Lesportsac, Laduree, Sanrio, Peanuts, Onitsuka Tiger, Veve, etc. There are also pics. of Simone’s installations with Singapore Changi Airport, CentralWorld Bangkok, and the Water B river cruise. Very happy to have gotten my hands on this. Recommended for all Tokidoki fans!
Customer image
Celest
5.0 out of 5 stars Must-have for Tokidoki fans! <3
Reviewed in Singapore on September 2, 2023
It’s a beautiful and sturdy hardcover collectors’ book (367 pages) compiling all genres of Simone Legno’s Tokidoki art - from his cute prints and posters to his signature slanted-eye women paintings and sketches, to the numerous brand collaborations over the years, incl. Barbie, Karl Lagerfeld, Lesportsac, Laduree, Sanrio, Peanuts, Onitsuka Tiger, Veve, etc. There are also pics. of Simone’s installations with Singapore Changi Airport, CentralWorld Bangkok, and the Water B river cruise. Very happy to have gotten my hands on this. Recommended for all Tokidoki fans!
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LGNZ
5.0 out of 5 stars Beautiful Hardcover
Reviewed in Australia on August 22, 2023
Loved this book and all the wide arrange of images