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FOUNDED & OWNED
BY WOMEN OF COLOR
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DESIGNED
FOR YOUR COLOR
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100% VEGAN
& CRUELTY FREE
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NON-TOXIC
INGREDIENTS & PEOPLE
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12,000+
5-STAR REVIEWS
INSTANT Confidence BOOSTERS
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BUNDLES Curated BY COMPLEXION
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Us— Being — Us
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Sets the Tone
SHOP BEAUTY BY SHADE FAMILY
Products deliberately designed for your complexion
Don’t Know Your Shade Family?
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High Impact
JUST LIKE THAT
Look natural glam or be like DAMN!—
and still be done in 5 minutes.
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.
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FAST FACE ESSENTIALS
Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Trails blazed.
Bar raised.
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Melissa Butler
Founder & CEO
Founder & CEO
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