Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.
Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.
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Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Protect your reputation from old court records appearing in Google searches. Learn ways to suppress unwanted legal information online.
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say.
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.
Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Search Console shipping and return settings take precedence over other methods, like structured data.
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Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.
Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.
Discover how you can stay ahead when old strategies begin to fail.
Boost company morale, attract new business, and take home the highest honor in search.
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search.
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
Dive deep into SEO, PPC, AI, and more at the SMX Master Classes.
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.
Looking for budget-friendly SEO solutions? Learn about free tools to help you analyze, optimize and improve your website's search performance.
Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills.
The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads.
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.