In this blogger outreach case study I’ll give you the best example of content promotion by using the simplest strategy.
Why?
1. Because it is the best way to reach out to your target audience
2. Because it is the best strategy to search for new friends
3. Because this strategy can be used quickly and for free
4. Because you can get hundreds of thousands of shares on social media
5. Because you can get dozens of backlinks
6. Because the number of comments will skyrocket
7. Because you can get new customers in this way
8. Because this is the best way to guest posting opportunities
9. Because you can make friends with the influencers
10. Because you will be able to enhance your brand with blogger outreach campaigns
11. Because blogger outreach is available for beginners
Bonus: Download the detailed step-by-step plan on how to obtain hundreds of shares, comments and backlinks, and examples of email templates to get in touch with bloggers and influencers. [+GET THIS MONSTER POST AS A PDF]
TABLE OF CONTENTS
What is Blogger Outreach?
Blogger Outreach is one of the fast techniques of a content marketing strategy aimed at getting more reach, brand awareness, increasing engagement in the form of comments, social shares, new backlinks. Most often used to promote blog posts or products through guest posting.
The essence of the outreach process is to find relevant bloggers, make friends with them, and then send an email. Works great for both B2B and B2C, so it is often used in influencer marketing and white hat SEO.
Pin me, please 😉
Answer my question honestly:
Who do you need most of all?
I will answer the question for you:
A friend.
Whether you run your own business, engage in blogging or are simply a good person.
Everybody needs friends.
Our task is to find them.
Build relationships and help one another, and then we are completely happy. We’ve made it big.
We have our personal friends, clients, and acquaintances. That’s what our life is made of – it’s all about socializing and making new acquaintances.
So, how does one go about finding friends and potential clients?
Social media?
People who will share your content, place links to you, comment and buy your products or services?
Many experts will tell you that you can attract these people through inbound marketing, content marketing and social media.
But it is not that simple. After all, these are huge areas. It will take you ages to study them. Even if you are an excellent marketing specialist, you still need experience to truly excel.
- What if I tell you that I’ve found an amazing technique to attract new users?
- That now your content promotion strategy has acquired a new meaning?
- That from now on, you will be attracting the very best target audience?
- That each of your new articles will receive hundreds of shares and dozens of comments
- That you will find new friends?
Note: I am asking you to read this case study in full. Stop for 10 minutes, and learn a new way to go about promoting your content. If you’ve only got 10 seconds, then take a look at the statistics of your results after you’ve applied this technique. Take a look at the infographics and see for yourself. I’m 100% sure that you will share this blogger outreach case study with your friends!
This information will be useful to everyone, and I mean everyone. It will be useful for bloggers, for the owners of small and large businesses and even for ordinary people who have little to do with blogging and business. (Read about how I met my girlfriend by using this technique!)
People have just one problem. Loneliness.
There are 7.4 billion people on the planet. 988 million have websites on the Internet.
However, we still feel lonely.
Even in the heyday of social media.
Frankly, I used to feel lonely quite often.
When I was a child, I used to dream of being alone and no longer sharing a room with my mom and my sister. I craved to live alone.
I used to think that I didn’t need anyone, and that other people only distracted me from learning and becoming a professional in my field.
But then everything changed.
My mother died, and then my child died. I was left alone.
I got my wish. And it was terrible.
There’s nothing worse in life than losing your loved ones and being alone.
I’m drawing this parallel so that you understand my next thought.
Just like you, I think, I got engrossed in my work. What else would I do if not work? I got good results; I made achievements and succeeded, but I wasn’t happy.
It was time to change something. I started this blog hoping to find a new life, including new friends who would share my views and support me.
There’s only one thing left: I have to find all those people…
For a long time, I’ve been working and thinking about which sources of traffic I should use.
What techniques should I apply to attract users?
Pin me, please 😉
Without any links and authority. Without a regular audience and subscribers.
I chose a highly competitive sphere of online marketing, but I love it nonetheless.
I know SEO.
I want to do something that makes me happy, in spite of any difficulties.
Reading the blogs of my favorite experts (think Robbie Richards, Ramsay Taplin, Brian Dean, Bryan Harris, and Neil Patel), I spent a great deal of time reading the comments to their articles. I found quite a few tips in those comments that were more useful than the articles themselves. Yes, there were hundreds of comments, but I enjoyed reading them.
I was under the impression that I should reach out to those people. After all, we are all bloggers, employees and business owners.
It DAWNED on me!
They are the people I need. The very people who leave those comments. The ones who ask questions and express their gratitude for an excellent article. We are absolutely the same, and I have my own experience that I want to share with them. You only have to reach out to these people to find the quickest way to get in touch.
That’s how I first got acquainted with such a topic as blogger outreach. But what does that mean?
But there was just one problem!
The main problem of using blogger outreach campaigns:
There are plenty of good articles on how to use this method, but you will find the same information in all of them:
1. Find people who are interested in your content
- who shared similar information on social media (Buzzsumo)
- who placed backlinks to these resources (Ahrefs / Semrush)
2. Sort and study your results
- find their contact information via Twitter (website, email)
- determine indices of their authority (number of followers, Domain authority)
3. Carry out preparatory work in order to get noticed
- leave helpful comments
- share articles on your social accounts
- link out to influencers
4. Contact these relevant bloggers
- via email, using templates
- through social media
- through special tools (Ninja Outreach, Buzzstream, etc.)
The most important thing is that in all of these articles, you will be advised to contact influencers by asking for a guest posting opportunity or a share on social media. Yes, influencers can really boost the popularity of your blog.
This is probably a conspiracy. 🙂
First of all, to make full use of all these tools, you need to pay XXX dollars each month.
Second, thousands of marketers use these best practices nowadays.
Third, this strategy is not suitable for beginners or ordinary bloggers.
Fourth, I want to get in touch with all the people who are interested in what I’m writing about.
Fifth, my goal is to find new friends rather than receive shares and links.
This is where my technique comes into play!
A simple, but very effective BFF Commenter Technique!
Yes, by deciphering it, you get the best friend of a commenter.
Why is that, do you ask?
Because after following the steps of this technique, you will get an engaged audience in a very efficient way.
And who, if not our friends, are interested in us? Who will always support us?
Our friends!
Now I will show you the steps you should take to get ahead.
Case Study: The Step-By-Step Process to the BFF Commenter Technique
Step 1. Define a blog post that you want to promote.
You realize, of course, that your article should be unusual, interesting and useful from the very start.
You can choose any of your previously written articles that you know – based on Google Analytics – are worthwhile and interesting for your readers.
So, you’ve done it. You’ve created your masterpiece. (If you’ve put a lot of work into it, the final product is a masterpiece, and so many people will appreciate it.)
Now you will have to become an analyst for a couple of minutes.
Step 2. Start with the blogs you read the most.
There is no need to seek out too many blogs, since two or three will be enough to start. If you are fulfilling the order on somebody’s promotion and you are not familiar enough with the topic, make the first Google search results on your keyword your goal.
Just choose articles that people are interested in – the ones that are discussed, with comments where people share useful information.
Our goal is to find articles with the greatest number of comments.
As soon as we’ve found them, we’ll proceed to the next step.
Step 3. Use the Scrape Similar tool capabilities.
Set up the Scrape Similar tool. It has a million capabilities, but since I am a novice Scraper user, I recommend that you take advantage of just one of its features.
Namely:
- Go to the section with the comments on the page
- Highlight the name of the commenter
- Open the context menu by right-clicking and selecting Scrape Similar
- Save the results on Google Docs or copy them to your clipboard
- Wait for 1 second and enjoy the results
You will get a table with the name, last name and blog URL or website of the commenter.
Note: I’m sorry, but this hack will not work with comments on Disqus. However, you can always find the owner’s domain manually by going to his Disqus profile.
Step 4. Find the contact email address at all costs
Next, your goal is to find the email. We all want to get the email addresses of our subscribers, and this blogger outreach technique is no exception.
I tried a lot of tools – more than 30 of them to conduct email searches. But for myself, I chose the following ways:
- Contact email search on the blog / website
- Newsletter subscription, if applicable
- Email Hunter
- Sell Hack
- VoilaNorbert
- WhoIs data
- Contact form
Related Content:
- How to Find Someone’s Email Address (Step-by-Step Guide)
- How to Find Any Email Address: The Complete List of Tactics
These tools all have free versions as well, which should be good enough if you don’t plan on receiving users’ emails addresses on a massive scale.
Once you’ve found the email address, plug it into the table you created previously. (I prefer to use Google Docs.)
Step 5. Build a relationship with a blogger just like you would with your beloved girlfriend or boyfriend
Since you now know the sites of your future BFF commenters, you should subscribe to their social accounts, which you use yourself.
You shouldn’t click the “like” button and share information from the accounts you don’t use.
When looking for a contact email on the blog / website, I personally load Twitter immediately and follow the contact. (I love Twitter, and I am the most active there, but there are other options available too.)
Then I recommend that you see what tweets there are on his or her account. If there is something you find interesting, retweet it or comment right away.
If you’ve noticed a useful article on the person’s blog, then share it with your subscribers.
Note: Try to mention the author of the article in your tweets and in your shares on Facebook, Google + or LinkedIn. Save the link to the article you shared in Google Docs so that you can use it in the email template.
Choose the social network where you are the most active, and where you have the most subscribers. Start your work by making a social love donation to your potential friend.
Try to be creative. Since I don’t have a very good imagination, I decided to insert emoji icons and specify the time required to read the article.
I am sure that you will be more successful in your attempt to draw attention to your personality.
Leave comments to others’ articles, but only to the ones that you really like.
You can start sending short emails with questions or expressions of gratitude right away.
I wrote a short letter to Robbie Richards, which helped me a lot.
I thought he was an affiliate partner of many tools and programs, so I was convinced that he would reply and tell me which program to choose in order to get subscribers. I asked him what people needed to focus on when they start a new blog.
Robbie replied and recommended trying Thrive Leads. Of course, I used the affiliate link from this letter and bought this wonderful plugin!
Preparatory work is crucial, since the results of your future target letter depend on it. Take a creative approach to prep work, and you’ll be good to go.
For example, take a photo with something that relates to your blogger.
You can then send a tweet or a personal email with this funny image. I noticed that personal stories generate the greatest response, since they can make people smile or even cry. Don’t forget that we are all made of flesh and blood, and we rely on our emotions.
The main purpose of this stage is to do something for another blogger.
Of course, the more serious and influential the blogger is, the more of an effort you should make.
For example, I analyzed the blogs of TOP 5 experts to find out their best SEO tricks. Then I told them what mistakes I found.
Also, if you notice that something is not working properly on your target commenter’s site, then send him or her a short email (subject line: You have a small bug.)
Like this one, for instance:
Try to cajole your target by all means. Everyone likes being taken care of, and we all feel good when people do things for us.
Note: If it so happens that you and your new friend don’t have many common interests (this is often the case), don’t cast this technique aside. The BFF Commenter technique still works, and you should at least subscribe to the person. You will be more likely to understand his or her interests in the future, which will give you a chance to schedule a chat after they respond to your email.
Step 6. Reach out to bloggers as gently as possible
Here comes the fun part.
The less popular the person is, the fewer emails he receives each day. According to recent studies, the average person in the United States gets about 121 emails per day!
That’s a lot.
Personally, I receive about 80 emails a day.
Still, even this number is too much for me. These emails are mainly automated messages from the newsletters I’ve subscribed to, and they keep me posted on all the wonderful new articles popping up on the web.
And I am always so eager to read them. 🙂
It’s getting harder every day, though, and sometimes it takes me 3-4 hours just to read a few different articles. But I gain experience, and I learn. As such, it’s necessary that I read as much as possible, especially since I’m always so stoked on the articles that appear in my inbox.
Just imagine that the person (yes, he or she is also a person!) you are sending your email to is the same as you.
He gets a lot of emails, he works hard and he loves his family and friends.
Ask yourself:
What email would you open?
Then follow the link, leave a comment, send a reply email and share the article on social media.
What kind of email should it be?
It should be an ordinary email. The simpler, the better.
Most importantly, it should be a targeted email. But since you only send your emails to people who are interested in your topic, the result will be almost 100%.
(Pay attention to my simple subject line.)
With your blogger outreach campaigns, focus on amicable footing from the very start. Just like you would recommend that your friends try something new, you should do the same for your potential new friends..
Send him or her an email on a topic of interest to them; make sure it’s a topic that this person has acknowledged in comments. (In other words, that the topic truly is of interest to them.) When something is really interesting to a person, they’ll crave answers. And you can advise your new friend on how to get those answers.
There are many different tips on how to send cold emails, or pre-outreach emails. If you have a lot of time, of course, dedicate it to perfecting these skills.
But if you hardly have any free time (like me), and you do everything yourself, then focus on writing great articles, doing SEO (use this Semrush 14-day free trial guide to get love from readers and Google), promoting your content and so on. Then you’ll be really busy.
And you shouldn’t get worked up over this; just send an outreach email immediately.
An outreach email template for the BFF Commenters Technique
- indicate something simple in the subject line (e.g., Quick question [your topic])
- briefly tell the other person about yourself
- remind the other person of what you have already done (e.g., left comments, bought his or her product, shared his or her article on Twitter)
- extend your friendship (we all react very positively when people suggests becoming friends)
- share what you’ve done with the other person as your friend (that you’ve written a terrific monster article on the topic xxx)
- you can ask to give your article a bit of social love right away (depending on what kind of relationship you’ve already established)
- add something personal
For example, here is my personal blogger outreach email template:
It will probably seem a little childish and naïve to most experts. But since I am a bit naïve, and since I still have a lot in common with children (I’m only 32 years old), I followed this template.
Pin me, please 😉
Step 7. Boom! You’ve got new friends…all because of blogger outreach
You can’t even imagine how happy I was when I received these emails. Trust me, I was jumping up and down for joy!
After all, it was the first time I’d ever sent cold emails. I had just started my own blog, and I had no blogging experience at all.
It is always scary – doing something for the first time, I mean.
What if people say that your article is terrible and stupid? What if they condemn you?
But what if it could get even better?
My blog traffic started growing after I sent that first email.
In the online marketing niche, these are great results for the very first article of a beginner blogger.
Thank you!
Thanks to all my new friends:
Sam Hurley | Robbie Richards | Ramsay Taplin | Ray Hiltz | Greg Strandberg | Anant Patel | Travis Levell | Raul Tiru | Nick Rink | Michael Karp | Massimo Chieruzzi | Shae Baxter | Joep van der Poel | Frank Ouyang | Naveen Kulkarni | Maria Geronico | Andrii Buvailo | Wess Stewart | Julian Sakanee | Ram Babu | Sachin Bisaani | Tim Soulo | Lilia Tovbin | Devesh Khanal | Cody Lister | Danny Veiga | Dimitar Margaritov | Richard Hale | Kosio Angelov | Priya Florence Shah | Deepak Jha | Kris Smith | Emil Shour | Jeric Cantil | Christian Sculthorp | Asim Mughal | Cyrus Yung | David Attard | Anthony Tourville | Ana Hoffman | Benjamin Ustick | Scott Sery | Andrew Hammer | Bill Achola | David Sawyer | Clement Lim | Glen Fisher | Brian Dean | Tim Fehraydinov | Sutopo Sasuke | Matt G Davison | Rimantas Petrauskas | Will Blunt | Tom Hunt | Kamal Bennani | David Leonhardt | Ricky Figueroa | Fatal Jay | Vladimir Gendelman
Thank you for supporting me, for becoming my followers and for sharing your kind words.
Now I’m not alone.
Now I have you, my readers.
I will always go the extra mile for you and share useful information and experience. You can always count on me. Feel free to send me your articles, and I will share them with my subscribers. Given the chance, I’ll place a link too.
Note: Don’t forget to reply to your new friends’ emails and questions! Express your gratitude if they do something for you. Try to keep track of their updates and help them in the future, because best friends can be asked more than once. 😉
The list of necessary tools:
● Scrape Similar
● Google Docs
● Gmail
● Pitchbox (The best influencer outreach tool!)
● Email Hunter
● Sell Hack
● VoilaNorbert
● Sales Hub or Bananatag
I sent only about 25 of these emails a day. Searching for 25 contact emails took me about 2-3 hours.
At the same time, I used the tool from Ninja Outreach (I really liked Dave Schneider’s approach to his business and customers), which I bought for its email template and analytics features (specifically for email opening and clicks). At the beginning I just sent them manually, using Gmail.
I used Sidekick and Bananatag to track my email opening. Altogether, I sent 275 emails over the course of my outreach campaign.
However, there was a fly in the ointment. In other words, I got 1 negative review.
Of all the emails I sent, every recipient was happy that I shared my article with him or her, and that I offered my friendship.
But! There was one person who reacted negatively to my email.
At first I got really upset, and I spent a couple of days thinking and worrying about it. (Well, what else could I have done? I’m pretty sensitive.)
Then I came across the following quote:
Whether or not to get acquainted with strangers in this way is a subject that can be discussed for a very long time. Personally, I think that you should always take this first step, because you never know what lies ahead.
To reveal the unique possibilities of blogger outreach in more detail, my talented friend, Artem, came to my rescue and shared with you his professional opinion.
Read carefully his insights on how you can to build some solid links.
The best way to build links
If you are looking for bloggers to promote your product or just get them to write about you, then Michael’s path is just about the best there is:
-1- Go out there
-2- Make friends
-3- Give what you want to get
-4- Rinse and repeat
Having said this, if you are looking to build links to your website…or I should better say, build links to some amazingly awesome piece of content that you created for your audience, then blogger outreach comes in super handy.
My name is Artem and I run white hat link building service – Linkshero.
Full disclosure. I build links using 100% white techniques, which means that I never pay for links (there are tons of bloggers that sell “native” dofollow link placements…assholes).
So, once I have an amazing piece of content I can reach out to bloggers that:
- Have resource pages
- Do link roundups
- Are competitors
- Accept guest posts
So, in link building universe, these are the core blogger outreach strategies.
Each of these methods has an estimated success rate, which allows us to estimate the amount of work required in advance.
Let’s talk about of each of these in details, eh?
¡Vamos!
1: Resource Pages
To a link builder, these are static pages with useful links that webmasters put together in order to show their audiences more useful targeted content.
Obviously, not all websites have these pages which means that we have a limited number of websites to get in touch with for every piece of content that we create.
I would find those using “keyword inurl:links” search operator, record them in my Google spreadsheet, find their contact details…
Conversion rate?
Well, 5% is quite good with 10% being amazing (but still realistic).
It means that for every 100 people you get in touch with, you get approximately 5-10 links to your piece.
I would talk about the time necessary to pull it off at the very end. Keep skimming!! 😀
2: Link Roundups
These guys are quite similar to resource pages with one major difference – they are time-sensitive.
In other words, link roundups are the best entries which a given webmaster collects over a certain period of time (e.g. weekly, monthly, every Monday/Tuesday/Wednesday…).
They would sound like this “Link Roundup: Best Posts on PPC (August)”.
The main advantage here is that people are actively looking for links to post, so your job is very simple – produce an extraordinary piece of content and then pitch it to the webmaster.
Conversion rates here are a lot higher (talking of 50%), but you need to be a looooooot more granular with your pitch (i.e. it should be a lot more personalized and do not…do NOT try to get them to link to you – go for a soft sell instead).
3: Competitors
Here is a very important caveat.
In my personal link building universe, competitors are not just your direct competitors (and Google 😉 ), but rather any website that has a similar to your piece of content with a lot of inbound links (more than 20 referring domains in my book).
Given that your piece is 10x better than all of the other ones put together, all you need is just an email which would let all those people know that there is a far better piece of content that they totally need to link to.
Conversion rates here are fairly similar to those of resource pages, so with 5-10%, you are doing pretty good.
4: Guest Posts
Last but not least blogger outreach strategy – guest posts.
There is a looooot of noise about guest posts and it being an overused link building strategy…
It’s true – there is a lot going on, but the fact is – they work.
Finding guest posts is quite easy, but there are 2 ways of doing it.
Way 1: Look for “keyword guest post” on Google.
Where “keyword” is your site’s theme.
You will find a ton of guest posts that are relevant to you.
Example: “ppc guest post”, “productivity guest post” etc.
There are 2 problems associated with this method:
- Problem 1 – Everyone does that.
- Problem 2 – Quite a few bloggers (depending on the niche) are asking for money (which is a no-no for truly white hat outreach).
Way 2: Pitch GPs to the ones you have established a relationship with.
And this is when the 2nd way comes in and solves the 2 problems.
Here you don’t rely on their websites publicly stating that they accept guest posts, but rather on the relationship you built with them via commenting, email exchange etc.
This is essentially the foundation of Michael’s BFF method.
It rocks!
I recommend it with all my heart and passion for you to succeed in the long-run (as it’s actually what matters).
How Much Time Does It Take?
A couple of smart people here and there said that you should spend 20% of your time on creating something and 80% on promoting it.
This is very true, but…and this is important…you don’t count it like this:
“Right, I have 10 hours this week, so I will put together a mushroom picking guide in 2 hours and then spend 8 hours on promoting it”.
What’s wrong with it?
The time you put for content creation.
It’s highly likely that you will not make something extraordinary in only 2 hours for it to make sense to be promoted…
Something solid takes around 20 hours to create…often – a lot more.
So here is how you count the thing.
If you have 10 hours this week, you spend all of them for creating that killer piece.
Next week – 10 more.
So in 2 weeks times, you have something truly amazing.
Now you are ready for promotion!
You spent 20 hours on creating this “beast”, which means you now need to spend 80 hours on promoting it – this is how this 20-80 formula actually works.
At your current capacity of 10 hours per week, this will take you 8 more weeks.
I know, it sounds crazy because it’s reaaaaaaally time-consuming at the start, but, trust me, this is the hardest one for you to conquer.
By the end of the outreach cycle, you would have established relationships with a lot of people in your niche.
Sometimes you can even get some business out of that right away – it’s crazy, but it happens quite frequently (I just had my client invited for an interview because of the outreach that I did for them).
Ok, now you have 80 hours for promotion.
What do you do with those?
For every remarkable piece of content that we promote at Linkshero, I have a set procedure to follow.
- First, find all the relevant resource pages.
- Second, find all the relevant “competitor” articles with a minimum number of RDs (e.g. 20+).
- Third, find all the relevant link roundup opportunities.
Keep in mind that a typical hourly output is 10-15 prequalified leads (that includes everything recorded in your link building spreadsheet, including their contact details).
You can increase the average output if you use those contact finding tools that Michael recommended in this post (personally, I have a team of VAs doing that manually).
So if you spend 40 hours, you would find, at least, 400 leads.
Next thing is email writing, reply management and all those other things involved in the ungrateful process of dealing with people! 😀
Link builders primarily use templates that are personalized to a certain degree but allow some sort of scalability.
Some tools can also help you with the outreach including Pitchbox (this is what big boys use), Mailshake, Buzzstream (this is what…whoever uses that lol).
I’m not going to go into detail here, but using tools will pay off in immense time savings even if you were to write every single email from scratch.
How?
Follow-ups!
All of the tools that I mentioned above have this feature. This is how they can save you a ton of time.
Following up with people is incredibly useful for actually getting their response.
For our blogger outreach campaigns we easily follow up 2 times…sometimes 3.
Unlike your initial message, follow-ups can be quite generic in nature – a simple, friendly bump a few days after you sent your first email can (and will) go along way.
Following up dramatically increases your response rate, and you feel that even more with massive campaigns like that.
There are many other technicalities in this subject, so I am merely scratching the surface here, but I hope that I was able to show you the “link builder’s perspective” on blogger outreach.
Need more proof on how the blogger outreach strategy really works to get you backlinks? I highly recommend to check out this case study: How We Acquired 150+ High Authority Backlinks in 8 Months with Our Ultimate Blogger Outreach Strategy.
And now, let me share a very personal … my love story with you. (I’ll be brief, I promise!)
A very personal story of my love, or of how I met my girlfriend with the help of 1 simple hack.
Just over a year ago, I read an article about travelers. This article was written on behalf of a lovely, sweet girl who gave up her high-paying job to follow her dream: to travel.
I liked her photos, her comments and replied to her article on a frequent basis.
Then I went to her personal blog and left a useful comment there (an SEO tip, if you must know).
A conversation sprang up. She added me as a friend on Facebook, so I messaged her there.
At first, I just gave her professional advice, but then we started growing closer to each other. I was constantly surprised by how amazing she was, and by how easily we understand each other.
One day, she arrived in the city where I was living at the time.
I couldn’t shake the feeling that she probably wouldn’t like me, and that she would turn down my offer to meet in person.
Again this:
What if…?
BUT I suggested meeting, and to my surprise, she agreed to set something up that same day.
A month later, I was traveling with her, leaving my work and business behind so we could explore a wonderful country together.
And just like that, a simple message – an email to a stranger – completely changed my life.
Conclusion From This Outreach Case Study
A year later, the same BFF Commenter outreach technique helped me make friends with you, my beloved readers!
Have you experienced similar things in your lives?
Have you ever tried blogger / influencer outreach services or programs?
I also want to add that we should not be afraid!
Move forward, make mistakes and contact new people and bloggers.
Make friends and fall in love! People are much kinder and much more sympathetic than we think. We are all the same – we are all human.
I offer my help to all my new visitors. If you have any questions about this strategy, from promoting your articles to any other SEO-related questions, become my subscriber and, most importantly, my FRIEND!
Click the image below and enter your email to get access to the step-by-step guide.
Hey Michael,
Great work. Your article just gave me a killer idea for this new software tool I’m working on for bloggers so, thank you, Sir.
I’ll share the beta with you soon. I upvoted it on Inbound and Growth Hackers. Happy Monday.
Cheers,
Cody
Thanks for your commenting, Cody. You kind words are mucho appreciated 🙂 I’ll be waiting
One of the skill I learnt from you –
Use “because” a lot.
Because It will give a reason to read.
Because it will increase the excitement.
Because it will increase average time on site.
Cheers Nekraj
Hahaha 🙂 Yes, you’re right!
Wow – I’d love to hear about your app for this too!
Thank you for a good work that you’ve done. Indeed useful tips.
Thanks, Andrii! I’m happy I could help
This article makes complete sense, through updates on search engines and updates in our industry we are no longer competing.
What I got out of this article is that no longer are we all competing in this space but we are coexisting.
Seeking friendship in this space brings the advancement for the entire community as a whole. We are not competing for space on search engines, we are fighting to help search engines best understand our business. We are looking to express the customers who would be the most interested in what we offer.
Instead for trying to compete we must come together, build friendships and help each other out in order to move this industry forward to create a better Internet for everyone.
Great article Michael and hopefully we can build this movement up more as we all help each other grow as apposed to competing.
Thank you, Anthony! Sure enough, you got my point. Nowadays it is extremely difficult to work your way without friendship. And there is no need to do it. It will always be easier to do it together and most importantly together we will be able to create the better content and help promote it. Of course, no one will help you if you try to take people in or if you create bad articles. Nowadays the main problem is that there is an abundance of information, and these are friends who help pick out the most interesting and necessary!
Thanks for the Mention. Really an awesome article for newbies, even I did the same things when I took experts interview for one of my article. Making friends always works, and dont worry about the people who negatively reply you just move on.
Thank you, Deepak, for your support. I got very upset that day and was distressed for a week 🙂 I think any newbie can use this technique. As a result, there will always be new friends, traffic and shares.
Totally impressed! Most people struggle to get started and wait months or longer to finally get an article with decent result. You killed it with your first article and will probably kill it again with this follow up. Congrats
Yes, Dan, you’re absolutely right. It is very difficult to find your way around especially at the beginning of something new. Especially when it comes to blog promotion. Many beginners forget that the Internet is subject to the same principles as in real life. It is necessary to make new acquaintances, friends, and you will succeed. This also applies to SEO, shares, etc.
Great article Michael.
Outreach is vital for anyone’s online success. You’re absolutely right, all of us need friends. And you’ve laid out some great techniques and strategies to do so. Perfect examples how it works. And if I may add myself, you’ve done a hell of a job at it yourself. Keep up the great work!
Thank you, Richard! You cant’t even imagine how happy I was to get such a great response to my emails. This technique can be used in many ways and bring excellent results
Hey Michael,
Awesome work here! Thanks for reaching out a couple months ago to connect.
I’m very glad that contacted you and grateful for your support. You can always count on me!
Hello Michael,
I have read so many content about blogger outreach but I never found this much deep content with proper example. I have learned that email outreach tricks from you, as you have contact me for your first post.
Thanks for mentioned my photo and twitter profile 🙂
HA! Thanks, Anant. You’re welcome
This was an awesome read, Michael! I was wondering: when you reach out to someone, and they become a friend – or acquaintance – what has been the usual “magnitude” of the friendship?
Like frequent email/slack convos, or more like touch base friends? Just curious!
Keep producing amazing articles! I’m grateful for this!
Thanks, Trevor! I mostly tried to get in touch in advance so as to be noticed. I left comments, sent emails or shared interesting articles on Twitter a week or so before. Sometimes I wrote immediately as I was sure that my post would be interesting for a person, since they’ve left a comment on the expert’s website. When I was asked for something, I replied straight away and helped whenever it was possible. I keep following my new friends and share their news with my followers. I get in touch with my online friends as often as with my friends in real life. Sometimes it happens once a week, sometimes – once a month and sometimes I simply ask a person how things are going with them.
Love love LOVE this man!!!!!
Especially the happy ending – Big respect to you Michael for another EPIC post.
Great tips and thanks for the inclusion, honoured!
Sam
🙂 Thanks, Sam! You deserve it
Hey Michael
Thanks a ton for mentioning our software and love the screenshots.
This technique is awesome, I’ve shared it on Twitter and and upvoted it in inbound and GH.
Thanks for spreading the good word!
Cheers
Dave
Thanks, Dave, for your support!
Hey Mike,
Another fantastic post. Your blog is beautiful (the developer did a great job) and really easy to read, despite the length 😉 – probably because its so actionable.
I think this is such a great technique, Its great to make new friends- I think marketers/entrepreneurs spend a great deal behind screens and having friends online suffices for the many external social sacrifices we make studying, learning, reading and bettering our marketing abilities- for many of us, this is not any 9- 5 job but more a life choice.
Happy to shared and upvote content like this.:)
Thanks for including me in the list and I cant wait for your next one 🙂
Thank you, Matt, for your kind words. I made this blog myself using a template from Studiopress (+ Genesis). You’re right, work of most marketing and SEO specialists is basically off-stage. It’s about time to come out of the closet and make friends! Of course, that’s easy to do at conferences, but not everyone has such possibilities, so let’s be friends online 🙂
Thank you for support!
Honestly, this is the first time that someone posted my photo and mentioned my name on a blog post. I really appreciate it Michael! 🙂
Lol, Jeric 🙂 I’m glad I’ve done it! You help me with your words and actions, I really appreciate it! This is merely a small part of what I can do for you!
Hello Michael , this is Frank Ouyang, thanks for including me in your blog post. Now you are my new friend as well.
Cheers 🙂
Hi Frank! Thanks for the comment and for a friend! Feel free to contact me whenever needed!
Awesome Michael, your post has really inspired me to upgrade my blogger outreach strategy. I feel wow! for the mention Thanks so much.
Hey, Bill! I am delighted that I’ve inspired you! I think this technique can work wonders. After all, we are all good people and are willing to help.
Great Post Michael! I loved to read every single word you have written.
You have mentioned some awesome tactics for blogger outreach which will be beneficial to both newbie and pro blogger.
Thanks for sharing your case studies.
You are welcome, Umesh! These are my first attempts at writing. I am very pleased to find out that you assess my words and my work like that.
This technique can be definitely used by anyone. We all know how hard it is to start something, especially if it’s something new. A BFF Commenter can give you a good start and most importantly new friends!
WOW! This is just epic Michael. First, thank you for including me in this fine post and second, man you have given me a ton of ideas. You have definitely gone above and beyond in establishing relationships in a genuine and transparent way and I think that’s why you’ve been so successful. This is such a great strategy, particularly for newbie bloggers because like you said, some of those other strategies takes time and work. Building relationships from the outset should be the no. 1 priority.
Thank you, Shae! I am very pleased to hear such words about my work. This is a great strategy for absolutely everything 🙂 We get the most interested audience possible through commenters. Taking notice of those who share posts on Twitter via Buzzsumo is also good. But! Many people don’t even bother to read the article, and simply tweet, retweet it and so on. This is the problem of social media. Non-involved audience. I utterly and completely agree with you about the relationship building!
Hi Michael,
Your email put a huge smile on my face cos I was just wondering how to take my blogger outreach to the next level.
I’m a suckered for a good love story so you had me going, awwwwww at your story.
Thanks for reaching out.
I just got a new online bestie.
Cheers.
Ruth, this is what usually happens in life. We have only started thinking about something – and the universe gives us options:) You’ve got a very beautiful smile. I hope my stories will keep making you happy.
Love the post and the infographic, Michael!
Thanks for reaching out to me by email – a true “blogger outreacher”.
Sue
Sue, it’s an honor for me that you have left a comment. I really did my best to make this post as good as possible. So far, it takes me a whole lot of time to create such posts, format them, and do other relevant things. But I think it’s worth it, since I get such wonderful reviews 🙂
Thanks Michael! Glad you’re killing it with the outreach, definitely an area where I need to improve my game!
Your writing is crisp and flows nicely, the summary at the bottom with the tools is good. I need to take a couple of hours and learn how to do this.
Thanks for reaching out!
Scott, thanks for your feedback! This technique is very easy. I’m sure you will get outside of it. Please, notify me about the results. If there occur any questions during the process, be sure to ask me.
Hey Michael,
Awesome post, thanks for sharing it. Indeed, you did a great job composing your outreach email. Glad you remember me and hope to continue working together. Feel free to reach out to me anytime you need 🙂
Shared it on Twitter and Facebook.
Thanks, Tim, I am very glad that I’ve contacted you. Of course I remember you, you’re doing a great job in your project. I will certainly get in touch with you! Don’t forget that you can also write me anytime with any questions.
Another awesome post Michael!
I have said before but you are killing it from the start! The results you have achieved with your first few posts is truly inspirational and you provide a ton of value for all different levels of bloggers.
Reading your personal story at the end showed again how building genuine relationships can lead to beautiful things. I wish you and your girlfriend all the best with your current and future adventures!
Thank you so much for mentioning me in this post, it is an honor to be featured on your website.
I will share this post and I am looking forward to your next updates!
Regards,
Joep
I am very pleased, Joep, that you assess my work like that. I put a lot of effort into it. Sometimes it seems to me that people won’t like my work, that I’m not competent enough, especially since there are so many professionals. Your support, as well as the support of my other new online friends, inspires me. Thanks for your wishes to my girlfriend and me, I’ll tell her 🙂
Great stuff , thanks for sharing your knowledge! Very useful tips.
You’re welcome! I’m very glad that you like it
Brother why you dont have a pin it button under your image.I think sumo me plugin has this feauture .
I want to pin some of pics on this page but could not do because of no pin it button.
Please tweek this setting.
{well I also want to pin your pic+with your gf]LOL
Cheers nekraj
Hmm… Actually, I have.
It was a long post but you know what I was waiting for…your personal story! How amazing! Also, agree the BFF commenter technique definitely works in the blogging field. Loved your blog and I can definitely learn much more. I am going to subscribe and follow on social media! Love from Texas!
WOW! I assumed that my personal story might be interesting for the readers, but I had no idea they would take such interest in it. It proves once again that we all are people who need emotions. That is why we react so intensely towards such things.
Thank you very much, I am very glad that you’ve become my subscriber. I promise that I will not disappoint you!
Hey Michael,
This was a great post and a real different way to outreach.
I’m definitely anxious to try it out because thereshe really more that one way to skin a cat, so to speak. And this looks like it has all the potential in the world to work and work well.
Kudos to you for creating this and looking forward to more great tips in the future.
– Andrew
Hi, Andrew! Thank you so much for your kind words. I’m glad you liked it.
This technique will definitely lead you to a perfect result. You can tell it from this post of mine, how my new online friends supported me. In just 2 days I got more shares and comments than my previous post for 1,5 months.
Be sure to tell me about your results if you apply this technique!
Thanks for reaching out. Love these ideas. They sound really straight forward to implement. Authenticity and honesty go a long way. Can’t wait to help more people.
You are welcome, Gerald. I myself am very happy! Notify me about the results, please.
thanks for the link! It’s really admirable how do you establish relationships with other bloggers… in my niche though is more difficult.
Check out my weekly workout routine and feel inspired 🙂
Thanks!!
You are welcome, Maria. I’m glad that we’ve met, although our niches are absolutely different.
I liked your post! I lack physical exercise or sports, especially now. I’m engrossed in my work and I completely forgot about the rest of the world 🙂 I don’t quite agree with you that building relationship in your niche is more difficult. People who leave comments on your topic can become your friends and together you will be able to help each other.
This was an awesome post! Although I have always excelled at SEO — and even content creation, my downfall is the outreach — my shyness and fear of “No” has been a struggle that I know I need to overcome! I am working on it! 🙂 This post offered a lot of great tips for me though and knowing I HAVE to do this — THANK YOU for at least making it easier for me.
Thanks for complimenting my post, Jill! I’m very pleased.
I understand you very well. Hearing “no” for me is a problem as well. Although my experience in SEO is over 15 years, I’ve never used outreach before. I just decided to take a grip on myself and make the first step. The results really surprised me. Perhaps it helped that I met my girlfriend in the same way 🙂
It’s very generous (time spent) of you to outline all the steps with screenshots and real examples, thank you. That’s exactly what it takes to succeed these days – you give to the community before you have an ask and community takes care of you in the long run! People and relationships is what matters the most.
You are absolutely right, Lilia. A good relationship is before everything else! I’m sorry that I called you by another name 🙁 I was very sleepy then and made a mistake. Thank you for your understanding and support.
Hey Michael
Awesome post. I’ve been working on my outreach and it’s gotten me good results in the form of shares, links and guest post offers.
Having said that, you’ve taken outreach to a whole new level!
Thanks for featuring me on your wall of friends. Many familar faces and I’m honored to be included amongst them. Good thing I ironed my tie that day.
Will be sharing, and you’re welcome to visit my blog anytime.
Clement
Thanks, Clement!!!
I’m a big fan of your articles and very glad we are friends now. Hope this technique will help many people to find new friends or love 🙂
Good article, this comes in handy as I now doing my outreach after published a pillar content. Too much contents have been written on keyword research and content creation, but little on outreach, Chris lee from rankxl mentioned similar thing about outreach being an important piece of SEO in today digital space, Brian dean as well in fact I believe the big part of his SEO’s success is probably attribute to his outreach skill rather than the “great content” he created or SEO technique he used.
Cheers!
GV
I’m glad that my article was published at the right moment! You have brought up a very interesting topic which I have been thinking about lately. Very often the results from outreach are much better than if you did the mailout yourself. Who has 100% open rate or a 40% click-through-rate or 28% of the replies nowadays? I think everyone is tired of trivial newsletters and needs something new and very targeted. I agree with you that Brian’s success depends directly on his outreach strategy, especially in the beginning of his career. But even now, every time he sends pre-outreach emails to several hundreds of interested people.
hey Michael, found you via growthhackers! thank you so much for the article as well as the recommendations on tools to use like scraper 🙂 Will give them a go!
I’ve been doing something similar to the BFF method, being friendly, leaving comments and tweeting to people. Most people feel flattered & are nice enough to reply.
I also agree with Jill that ‘no’ (or rather, no replies) is something that I need to overcome.. somehow, I take it rather personally when someone that I’m trying to befriend / reach out to doesn’t reply me or follow me back.. I’ll be thinking, do they look down on me or don’t think i’m worth the time to even communicate to because I’m just starting out?!
But it’s true, I should put in more effort and not give up so easily! 🙂 After all, a friendship takes time to develop 😉 And yes, the tracking list and frequent commenting! need to keep up on that.
Would love to know more about how do you manage your twitter account. I love twitter too when it comes to outreach, but is there a way to filter tweets so that I can read the ones on my timeline from certain lists only?
+ 1 subscriber to your mailing list btw
Min, thanks for becoming my subscriber and most importantly a new online friend!
I also tried to get in touch with people through Twitter, but the figures were not very good. So I decided to look for a new way of communication, a more targeted one.
I understand you very well since I now have the same thoughts: what if other people didn’t like my work, what if it’s not worthy and that’s why people don’t reply to me. Maybe, you just have to accept that can be like that, that people simply can be busy at this point and it’s not the matter of us. You just have to make new moves. Yes, friendship takes time, but it’s worth it! Look at the results of this article, how many shares and comments it has got.
I create different lists on Twitter, and when I start reading someone new, I make sure to sort them out with one of the lists. Later it’s very easy to read only those who I want at the moment. Yet, the communication via email is much better.
Michael – this is one of the most engaging posts I’ve ever read – truly. Practical for marketing and including your love story to connect with your friends. I hope to earn a lasting friendship. 🙂 Sincerely, Dave
Thank you, Dave! Of course, we’ll become friends! You can always send me any questions. If I know the answer, I will always answer and help you.
Hey bro,
I really loved your strategy and the way you found your love. I am going to try it for my blog – Myquickidea.com. Hope this will do wonder as It did for you. I will share the results soon.
Thanks buddy.
-Nikhil
Thanks, Nikhil! Make sure to let me know about your results. I’m still a beginner in outreach, I hope your results will be even better. By the way, I liked your blog and I shared your article on Twitter. You can always send me your new articles, I will surely share them with my followers.
Hi Michael, These are very useful information, you gave us a great idea here. Thanks for sharing surely I will recommend this 🙂
You are so welcome! 🙂 Thanks for your comment, Chris.
A very thorough and detailed blog, thank you. It’s amazing when you change the mindset from, what can I get from someone, to, how can we become friends.
I signed up for your newsletter, and it was a light bulb moment when your auto reply asked me to introduce myself in a couple of lines, and what I was looking for. What a simple, powerful idea.
Thank you for making the internet a little bit friendlier.
Best,
Dean
Thanks, Dean, for your kind words!
Michael, This is very smart and I love how you put your ideas into actionable tips. We need more good business thinker like you in the blogging scene.
Thank you, Jerry! I have admired your work for a very long time. Good grief, how pleased I am that you’ve left a comment, tweeted and responded to my email:)
Hi Mike,
Beautiful article. Very useful too.
Keep up the great work man.
I remember coming across your first blog post. I marked it to be read later. But then forgot about it. Now I realize what I missed!
I’m going to Evernote to read it now.
Hello, Doyan! I tried very hard to make this article as good as possible. I wanted to share my new promotion tactics with everyone. I’m glad you liked it. I hope you have already become my subscriber so as not to miss new articles in the future 🙂
Oh yes, I have subscribed. And shared both the articles
Thanks, Doyan! I’ll try not to disappoint you
You know what made me visit here? Your outreach email. It landed in my alternate email and I basically couldn’t resist that stuff… What? I had just came back from a 2 weeks trip and all online marketing activities were paused during those times.
Definitely I had a lot to attend to when I started looking into the emails I’ve got while I was away.
Genius!
Your approach is totally cool. But seems to me like you already have enough friends 🙁 If you need/have room for just one more… Then can I get that spot? Haha! Thanks for sharing these with us.
I’ll give this a trial and let you know as it goes? Yeah.
Have a great week,
-Babs.
Thank you, Babs! I’m very glad that you opened my email and came here 🙂 Sure, join all my friends. I hope you’ve become my subscriber? 🙂
It’s necessary for everyone to have a good rest at times, soon I’m going on vacation too, so I’ll be offline for one week. Sure, please do tell me about your results. Also, you can always just ask me about something 🙂
Hi Michael,
Really cool ideas, yes its really important to have nice friends to share/provide valuable feedback, but one problem is now we have so many platforms to be active(FB, twitter etc), so maintaining/contributing on these platforms becoming very tough.
I totally agree with you, Mazhar. I need more time 🙂 I think you should just concentrate on one social network. For me nowadays that’s Twitter. Keeping in touch via email will always be of vital importance. This is the best contact method so far and as regards me, I always respond to personal emails.
Yeah, concentrating on one social profile may help more.
This is a monster post Michael and thanks for reaching out to me
I just downloaded the pdf version (by jumping on your list) so I’ll have more time to read more details.
hope you are having a wonderful week
I’m very glad that I wrote to you, Enstine. I hope we will become friends! If you have any questions, please don’t hesitate to ask. You also can always ask me should you need any help.
Michael…
This post is amazing!
It’s like ninja tricks for blogger outreach.
I can’t wait to try it out when I launch my blog next week.
I’m definitely stealing your methods!
I’m so pumped!
Thanks so much!
Glad you like, Eli! Means a lot.
Make sure to let me know about your results
There was so much in this article, honestly, it should be broken down into several articles maybe? Hard to absorb it all! But some great points, my main takeaway is to be authentic. Stay inspired! Robin from THE INSPIRED
I like writing long articles, but I’m still looking for my style. My goal is to give a full-scale answer to all the questions raised in my article, to fully cover the topic. I wish you good luck, and I hope to see you among my constant readers!
This is a monster post Michael and thanks for reaching out to me
I just downloaded the pdf version (by jumping on your list) so I’ll have more time to read more details.
really aweosme thanks a lot for such post nice…….
Chandan, it’s a pleasure to have you here man, I appreciate the kind words!
Wow!! Really great stuff… written so simply and straight from the heart (at least that’s what I felt!) And in a world full of hypocrisy, that’s priceless!
I really love this BFF approach better than the “I scratch your back, you scratch mine!” :)… because back scratchers are easy to find, but good friends, verrry difficult!!
Loved that love story, God Bless that love forever 🙂
Thank you, Kimberly! Hope it helps.
Hello Michael,
Solid points over taken bro awesome post i have read feels like that
All the best bro 🙂
Hello Michael,
You just nailed it , terribly incredibly great post for starter like me 🙂
i take away from here is to make friends , may be it’s hard what i am sure, using your ideas i can make more friend . you are my friend too :p
Very interesting it’s first time i read such a long post in once.
The Tool you mentioned above : Scraper” it is not working for me … maybe i am doing something wrong ..no worry i will fix it in free time.
Let us know the results of outreach it will encourage us, i had tried it many time what it’s like doing email outreach without any knowledge
After this post i can do it in much better way
Keep posting
Thank you, I tried very hard to write this post both for beginners and professionals. Nowadays friendship is the basis of promotion.
I checked, Scraper works well in my Chrome browser even now. Try to deinstall and then install it again.
Long blog posts are probably hard to read, but I always try to cover the topic fully so that the reader had some detailed step-by-step instructions.
Yes, you’re my friend, and I’m very glad! Should you have any questions, please don’t hesitate to contact me.
Thanks for your kind words Michael
Scraper is working fine now….
I have one question about success ratio of this outreach. in my case is under 1 to 2% may be it’s because of my online reputation ?
Do you have any tip to improve that
thanks
I don’t think that you’ve got these results because of your reputation: you write to people you don’t know. Those people know nothing about you as well. The problem might be in subject lines, in the text of emails or because you fail to contact the target audience.
Many of those who use my technique told me that their response rate is about 50%, which is higher than even mine.
For starters, I’m sorry for your loss ( re your Mom and child) and I agree 600 percent with you regarding loneliness being a core issue for basically everyone. I was just in Penang the other week, traveling by myself. In the beginning I was happy to have some time alone, but after hour 4 of traveling, I desperately missed my family. I spend a whole lot more time nowadays thinking about what the future holds and try my best to prioritize my time so that I spend most of it with loved ones.
But regarding blogger outreach, I love your strategy, and appreciate you reaching out to me the other day! I personally find people to connect with from not only my comments but via Twitter contacts and Pinterest. I DM people who follow me and ask to interview them, or if they want to join my group boards pertaining to blogging and such.
Elizabeth, thank you for understanding. The family is very important. I’m in the seventh heaven when I’m with my family.
DM is a very nice technique, however, I like email better than social media.
I wish you luck and thank you for your recommendations on writing first blog posts. I hope that the readers will like it along with my recommendations and tips from such amazing bloggers as you are.
Awesome post!. I was glued to my system from beginning to the end
Thanks so much for stopping by with your comment
Hey Michael,
Woah! This was intense and super detailed. I appreciate the time and work you put into this piece. I read your comment on Eli Seekins blog on successfulblogging.com, and now I see where he gained such valuable insights.
Off to share on social media!
Keep up the good work sir!
Thanks for the comment, Ayodeji! Glad you found it useful 🙂 Thanks for reading!
Friend building takes a fair amount of work. Even creating a pleasant experience for a website can be tough stuff when you are meaning to show it off.
It’s sometimes the fact that you get to see evidence of when a friend is worth it to you that drives home the connection.
You know you’ve made a true friend when they have thoughts of you in their mind.
The way you described keeping in touch really shows how strongly you understand this topic. I find that making sure to show a person they have a status to you is so meaningful. When I have had people treat me this way I have been almost overwhelmed by almost unexpected support.
It’s incredible how the big people can help the little people and how it’s the little people who grow with a love to support them. When the big people in a partner ship give something first they earn loyalty. When they only give when they are given something in return they lost something on their journey that made them a lesser person.
That’s how to tell who is incredible. You will notice them affecting your life.
Hi Michael,
Amazing post, this article really motivate me to use this blogger outreach strategy, examples and infographic make this post more interesting I really enjoy reading your article. Your efforts make this information more attractive. Thanks for sharing….
Arpit
I think I should also become your friend. I will learn a LOT from you. I am just going to try this method soon.
One question: What was the average open rate of your emails?
I suck at email outreach so I stopped it. But this article gave me faith again.
I am going to scan your complete blog. Will leave more comments because your articles are irresistible.
Cheers,
Ahfaz
Let’s be friends 🙂
the average open rate – 75%
Hi Michael,
I have been reading your blog posts, and i have one question in my mind. Why do you write so long blog posts?Is this for SEO purposes?
No, Abdullah. I’ve analyzed SEO tricks of the experts in my niche, and I found out that the average length of their posts is about 4,000 words. I also try to cover the topic of a post fully.
I am really going to make few more friends in the industry 🙂 it was very detailed detailed tutorial with relevant images, thanks for sharing will surely let you know how many friends i made with this technique.
Thank you so much for the comment, Suraj. Hope that helps!
So, commenting is the technique? Are you serious? It is a very impressive trick. I bet No one has thought about it. Thanks for sharing this. 🙂
Hey Michael!
Honestly, this is the best “blogger outreach” article I’ve read. I must admit, I’m a very strategic thinker, especially when it comes to business (as a sales funnel and conversion guy).
However, the idea of using blogger outreach to make good friends (not just for business purposes or a hidden agenda) is truly inspiring. It hit me like a TON of bricks, when you mentioned that we have one problem: Loneliness.
I could relate with it at a deep level, because I consciously made the decision to get myself in an office for 7 months creating a product line and funnels for a launch.
Although, business wise – it was worth it, I also experienced the pain of feeling lonely. It can be a lonely road, but as you have showed here… it doesn’t have to be 🙂
Thank you for the valuable tips and inspiration. I’ll make sure to put it to the test and report back to you with results/data.
Ricky
P.S. Loved your love story! Super happy for ya.
I’m glad we’ve known each other, Ricky! I hope we’ll be able to help each other. I’m also a very strategic thinker, so I understand you.
Loneliness is a very bad thing, but in the Internet, many people just forget that there’s a regular person behind each post and that everyone needs support. I’m trying to change it a bit.
For now, it’s difficult for me to break through in the niche of online marketing, as there’re so many influencers who are cleverer and better than me, but I’m trying to show that I’m just a regular person, just like my reader. And I think I’m on the right track.
I wish you luck in launching your product, but don’t forget that there’re people around you who need your help. You can always ask another person for help too (you can ask me, for example).
Hi Michael,
I just found your blog from Matthew Woodward’s “best of” posts, and I must say I’m glad to find this blog 🙂
I love your every posts (Although I know there are only 4 :p)
Anyway, I also have experience in getting negative email like you! One day, I was asking an expert for his opinion and he replied with–to be honest–unfunny jokes. But just like you said, don’t let a man’s opinion of you let you down!
I just subscribed to your newsletter and I hope you’ll send me many more great content like this in the future.
Oh, one last thing. I’m re-starting my blogging journey and I’m looking forward to be your friend 🙂
Cheers,
Iqbal
I’m very glad that Matthew mentioned my article. Thank you for your appreciation of my work.
There will always be people that don’t like what you do. But there are people that will appreciate your work, just as you did to me.
I’m sure we will be able to help each other!
Hello Michael,
This is the most detailed outreach post have ever come across. You’ve just nailed each point one after the other. Before now i use to feel difficult to break out from my lonely world, but thanks for this wonderful post.
I will experiment this and share the result with you.
thank you very much.
I did my best to make this post helpful. Thanks for appreciating it!
Let me know about your results, David!
I am literally mind blown! Literally. This has to be the best post on Blogger outreach. I really appreciate the fact that you talked about how long it took you to devour articles and see the pattern in top bloggers articles.
This is really awesome. Totally hope we can be friends. I just started my personal blog to increase online visibility and published a 4000+ guide on making money with a blog.
Been thinking of how I could promote it without Ads and I just found the perfect method.
Thanks a lot for this Michael
So glad you liked it, Oyekunle! Thanks for commenting.
I sincerely wish you luck!
Awesome Hacks on blogger outreach. Outreaching your content to target audience is a very difficult task and after reading your post, Its definitely easy.
You are absolutely right! Thanks, Sumit.
This article is very helpful to us, the beginners. Thanks for this. Good job. Keep it up.
Glad i could help.
Thank you very much for sharing this information, Michael. A very helpful post and also a good read. You’ve encouraged me to start reaching out to the blogs I enjoy reading and will definitely be sharing this with others!
My pleasure Sandra, glad this was helpful 🙂 Let me know how it goes.
Really nice article Michael! You mentioned use of emojis. Do you use them universally or do you tweak your strategy based on industry? Although they are very popular, I am not sure whether they should be used in every situation.
Thanks, Nikolay! I use emoji mostly exclusively on Twitter because they reflect the emotions better.
Michael, this makes sense yeah 🙂 Me too.
Btw I was wondering if you can share an opinion about an article on blogger outreach I published a while ago: http://niksto.com/blogger-outreach/
Would love to hear your thoughts 🙂 Cheers!
I liked your article. I even shared it on Twitter. But I’d love to learn something new in blogger outreach 🙂
Hey Mike.
I just took my time to read avary single word of your amazing post.
It catched me timely cause I’m just starting a brand new project, trying to go by my own with a business, and I’m there, at that terrifying moment (I suppose you know what I’m talking about) when you have to make the firts steps. Somedays I feel pretty insecure, some others I feel very motivated.
I really thanks this advices and useful tips. I will try them and notice you how is it going 🙂
PS: “My english is not very well looking” Sorry for any mistake 🙂
Regards from Barcelona, Spain
Hey Michael, Great post.:)
Thanks for this complete post about hack to blogger outreach.
Thanks buddy. Enjoy your weekend.:)
Always welcome 🙂 Thanks, Pavitra!
Michael. A killer post and a great strategy. I love it! Just found out about your blog and shared the article on twitter. I will come back for more.
Anyway keep up the good work. 🙂
Cheers
Thanks, Simon! Glad you found the article useful.
Hi Michael,
Thank you very much for this post.
I have learned a lot from it. Aside from that, I also enjoyed reading it from the first word to the last. I was surprised by the fact that you also shared about how you met your girlfriend which is unique as I didn’t find anyone talking about SEO or marketing that connects it to their personal life.
This is the first time that I landed to your website and I think I’ll be coming back for more. I just downloaded the PDF and yes I subscribed to your list :).
It’s interesting that this comment attracted your attention. Judging by the number of comments, it’s the most popular article I’ve written so far, and I think that the secret is in my personal story.
I think it’s time for many marketing experts to stop giving meager information, but to start sharing something personal and related to the topic of the article.
It’s more interesting to read, and the author becomes in a way closer to the readers.
Good one! Thank you for sharing such an informative content.
Great article Michael! !Thanks for sharing! However, I want to know do you have specific social media platforms that you think work best when engaging to bloggers/influencers?
For me it’s Twitter.
Great blog post on creating relationship,s between other bloggers. Some great tips.
Thanks, Brittany!
The best strategy is to build relationships (friendship) with people who share your interests. Help and ask for help!
Hey Michael,
I like the way you met your girlfriend, but I’m not sure if anyone else can do the trick to find their loved ones.
Until, they contribute …
It’s making a bloggers life easier by helping out with an honest comment or share.
Or …
It’s helping business owner by pointing out the issues he has with the website.
It’s the great amount of value you contribute to someones life. It’s value + contribution.
You have both of these ingredients. You have a huge amount of experiences in online marketing + you are a very pleasant guy to befriend with.
Voila
I believe everyone can repeat it 🙂 Just take the first step. First, write something with a compliment, and then help 🙂
Thanks for your pleasant words, Voila!
really amazing article.. thanks for such an amazing article people like you inspires a lot who spend so much time to explain everything in detail. really your blog tips and tricks are amazing.
Hiya☺
This post is fabulous!
Just this morning I was starting to lose motivation for my blog…your post has changed my mind!
It’s daunting starting out in th blogging world, I’ve been at it only two weeks and feel mentally exhausted already.
I am really enjoying it but it’s all so much to take in. I will keep writing what I love whilst implementing your advice.
Thank you!
Glad you liked it, Amy! 🙂
Do not stop!
Hi Micheal,
Once again fabulous article. How true, especially in this day and age having a network is everything! With the amount of information flood the web it is difficult to stand out. It is not only the case for the internet however, networking is also essential for day to day life if you want to succeed! I’m a newbie modest fashion blogger and to be honest I have absolutely no idea where to start in terms of promotion. There are literally millions of fashion blogs and I doubt my own work when I see the sheer quantity of posts out there. I’m glad you went for it and researched and emailed the bloggers you consistently followed as it’s a big step. I have noticed things with big risks usually result in high reward.
Aneeq London
I believe in friendship and mutual help. This is my lifestyle 🙂
Hi Mike,
Just wanna let u know the link for download the content upgrade in this post isnt working.:)
Prompt an internal 500 server error.
This is a very simple direct yet effective method.
I been researching on this topic but most are just making things too complicated.
Except your BFF commenter method.
Very smart of you to come out your keywords for this term and i see this as a way of branding as well.
This is definitely something worth to take note of.
Skyscaper,BFF commenter,whats next?LOL
Thanks, Michael, for letting me know! Fixed. Now, the link works.
Now I’m working on a new technique – SEO Tortoise and SEO Hare 🙂
I ve re read this post the 3rd time.word by word.
At first thought this is just another so called “epic” content written for link bait and just another typical blogging technique but i was wrong.
This post truly teaches one to make friends in a natural way (nothing wrong to send email to promote your post anyway as long its subtle)
But beware Mike one of these days i will outreach to you with your own template(i have downloaded)and you better share it!Mua hahahahha!
ok i know i know.My content must be useful and creates value and have a Unqiue voice(like yours)from a different angle.
I hate to type.Seriously.
But i have been smiling while typing this comment(you know how many times i gotta backspace?)
Because i know i have fallen in love with this blog!
Yeah just like how i gotta know my wife(used to be GF and i kinda missed that but not now).
Great to know you Mike!
The key take away from you here is Sincerity goes a long way to make new friend.
Mind if i subscribed to your blog?
Thank you!
You made me smile, Jeff 🙂
I will be waiting for your email…
It will be an honor for me if you subscribe to my newsletter.
Michael, you are seriously a genius in Online Marketing and the approach to BFF commenter is awesome. Definitely Influential reach is the best way to get visits and making real friends.
I lived it personally and also read a similar article of Neil Patel. Both were awesome. I personally learnt a a lot from this.
Thanks for this 🙂
Thanks, Shashank!
My technique will always work well if your main desire is to help.
To help the influencers and your readers.
Only when you helped another person, you may ask them to help you.
I personally felt same. If you want to help and you are good at it, love and money will flow in your business.
Thanks Mate for this.
🙂
I was about half-way reading this post and suddenly found myself going down memory lane. These are the exact same things I used to do back when I first started blogging.
The odd thing is that I remember being able to gather a lot of attention with that strategy, and it didn’t even feel like I was doing any sort of marketing at all.
Isn’t insightful that the marketing strategies that tend to work best are those where we approach our target audiences as if they were good old friends?
Thanks for the reminder Michael. Truly appreciated.
P.S. I did finish reading the post, and it rocks! Keep up the good work mate. 🙂
I completely agree with you, Ray. The best promotion is always simple 🙂
It is a lonely world out there and the article points out very well that helping others online is a fantastic way to create a following and gather links. Great content plus helping others is very powerful.
Hi Michael,
I just landed on your blog thanks to Gareth Daine.
I just finished reading this outreach strategy after I read that Titan of a post about writing a first blog post.
This is so great, man! I love how you are able to turn simple things into greatness. You just earned a lifetime subscriber and follower!
Thanks a lot!!
PS: Yes, I’m using your own outreach technique now. And I am going to stalk, comment, share, and engage with all my favorite bloggers from now on!
Thanks, Youness! I consider my technique to be the best for blogger outreach 🙂
Wow awesome post how to you are able to write this much long post please help me how we can write this much post
I spent more than three months to create it. Do an in-depth study, experiments, and start writing.
Hi Michael,
Yes, i got a new friend and that is you. I subscribe your blog, share post on my FB, download scraper and finally, i learned new things from your post. Very clever writings and great presentation with examples, videos, infographics. Totally, rocks. Thank you, man, for sharing such a wonderful post.
You’re welcome. I really appreciate it! There is only one step left: start acting 🙂
Michael, you’ve absolutely nailed it with this post!
Even experienced bloggers can learn from this – I know I have.
Sometimes we make things much more complicated than they need to be, I love this best friend approach
Thanks, Fred!
In my opinion, this is the best content promotion tactic. It can be done both by a beginner and by a professional.
I looked at your blog and wanted to subscribe, but your sign up form (Get Updates) for some reason did not work on the homepage.
Hmm I didn’t know that! Thanks for pointing it out, I’ll get that fixed asap.
Thanks for the heads up.
Great outreach guide!
It’s very hard to find a blog accept guestpost today. I try to send many emails but only 3-5% respond me.
Thanks, David.
Do you do anything useful for them at first? You need to be noticed and remembered.
You did an absolutely wonderful thing here…you litteraly opened my eyes and widen my understanding….you are actually a genuis I hope this works for me but never the less I appreciate a bunch.
Thanks, Deborah! This technique will definitely work. Friends and mutual help are essential both in real life and blogging.
Michael, You are a genius. You have done a great work illustrating all the minute details about the outreach process for bloggers. It will surely boost the confidence of many bloggers who are at their starting age. Everybody has confusion regarding how to take the first step in doing their outreach campaign successful. Thanks and best wishes.
I always really wanted to be a genius. But so far, only a perfectionist. 🙂
Thanks, Thomas!
Yes, the first step is always the most difficult. But without it, success is impossible.
Never had so many “aha moments” during reading single blog post. Excellent work, Michael.
Thank you, David! Now it’s time for blogger outreach.
It’s completely different type of blogger outreach article I found online.
It’s too attention gaining.
Just love the simple hacks of bff technique.
Thanks for sharing .
Awesome stuff
Yes, these tips are very simple. Glad you liked it!
I don’t like to read lengthy…. article Usually. BUT, Your’s awesome. Hats off to you to giving this fantastic & greatest pursuit. I have read, fully without skipping anyone and motivated. Keep the rock. Thanks a lot.
(Sorry for my poor English. )
I’m very pleased that you liked my blog post!
Do not forget to use my BFF Commenter technique and then be sure to let me know about your results.
Thanks for the great article!
You are welcome, Jinal! But don’t forget to take action.
yes!
Thanks for such wonderful hack post. I am applying for my new blog and share result
I will be glad to know about your results, Jai!
Normally, I am a shy commenter (is that even a word). I read and simply share the articles that I love.
On special occasions, I will comment when I agree or disagree or I want to cheer on another blogger on the interwebs whose work I love.
Rarely, (doubt if I ever have) would I comment on a post with over 100 comments. After all, what would I say that has not yet been said by the 90+ commenters before?
And this is one of those rare occasions. Everyone has mentioned how marvelous this article is and generally how great every piece of article you have published. Can’t help myself but to reiterate. This is amazing. And the work you are doing is splendid.
Thank you so much, Muthoni! You can’t imagine how pleased I am to read your comment. Very often I don’t believe in myself. And when on such days of doubt I get a good comment this changes my life.
I looked at your blog, and I really liked it. Especially your intriguing name “BPH Thursdays.” I clicked on to learn more, but it’s password-protected.
Send me links to your new articles and I’ll definitely share them on my social media. I’ll always be ready to support you.
Thanks sir! I created a wordpress blog just 2 hrs. ago and I was searching for what to do next, I mean how to manage my blog and grow it. I am a total noob in this field. Your BFF commenter technique is very useful.
Sir can you give me some more tips on this? Or if possible can u please send a pdf regarding this? I will be waiting for your reply. 🙂
Become my subscriber, I share many useful tips in my newsletter. 🙂
My best advice: help others first and make friends with other bloggers.
Michael – this is one of the most engaging posts I’ve ever read – truly. Practical for marketing and including your love story to connect with your friends. I hope to earn a lasting friendship.
Thank you for your kind compliment, Sergei. I’m always open to a new friendship!
in-depth knowledge + personal story = engaging blog post
I come to your site first time and I loves your in-depth content. Building connections in blogging is very important. I will apply all the methods described by you in this article to build some good connections.
Regards,
Shubham
Today, a blogger cannot be a loner. He needs friends and support.
Thanks, Shubham!
awesome work, you’re such a great help to me,i just started my blog like a month ago without any knowledge in blogging but with the help of your articles i’m learning so fast.. This one is supper helpful. thanks a lot.
Thanks, Mercy! I’m here to help. You can always write me an email and tell me how your blog is going.
I triend Hunter.io earlier and Voila Norbert, Clearbit Connect and Leadgibbon turned out to be the best. If you just need up to 50 contact details per month, I would for sure recommend Clearbit plugin for gmail, because it’s free and super efficient.
Thank you for your recommendations, Kelly. I also love Clearbit and use it sometimes.
That is an excellent article. Building a meaningful relationship in this day and age is the key to success. On the other hand, it’s not that easy finding the right people. Lead-gen tools are a great way of helping you out. I use Oxyleads prospectors Chrome extension to help me find that email, indeed a remarkable tool. Would recommend giving it a try.
Thanks, Calvin. Yes, it is not so easy to find like-minded people. Tools can be great helpers, but I prefer the manual search method. To be more connected. Therefore, I am looking for future blog friends among commenters.
Hi Michael,
Blogger Outreach takes a brave heart and focused long hours.
Do you think by actively participating in the Private Facebook Groups of the Influencers helps?
Hi Vishnu,
I think active help to any community will be useful. However, it is quite challenging to get the attention of influencers, while you are not a well-known expert. It is better to start a blogger outreach with an audience of your level.
@Michael Pozdnev- This is a very unique masterpiece of content I have ever read on outreach.Will surely use this for my blog.
Just fall in love with your blog.
Superb !! Keep up the good work
I am glad to hear that, Amol! I just fell in love with finding blogging friends.
This post looks like Brian Dean special because you killed it with the length and topic dominance. Great job. What email program do you recommend to use for outreach? and would you use a gmail address or a business address for example?
Thanks for comparing me with Brian. I stopped using tools for blogger outreach. Since I realized that it was impossible to reach my goal—friendship. But the best outreach tool for today is Pitchbox.
I use lead-gen tools to find blogging friends. A great and easy way to do it without much of a hassle. Oxyleads is my primary choice at the moment
I have not used Oxyleads yet, thanks for sharing it. Such tools are well suited for marketers, but not for bloggers. After all, personal communication and help are important, and this takes time.
Hey Michael,
Firstly thank you for the in-depth research about blog outreach. I’m working as an internet marketing field since 2010. Still, I’m facing trouble about blog outreach. This post makes me find a clear concept about this. I appreciate your hard work. Thanks again.
Hey Masudur,
thanks for your kind words! Be sure to try using my BFF commenter technique and let me know about your results.
At first, I thought this post would be the same information I see a lot, but it is completely different and extremely helpful and has opened my eyes when it comes to outreaching. I have no words other than thank you for this information and I will definitely check out your guide on this, great work!
Thanks, Trish! Now more than ever the words of support are important to me. In my opinion, this method of outreaching is well suited for building friendships and promoting the blog as a whole. Let me know if you apply my technique.
Hi Michael quite an informative post. A lot to read and note down and implement. 🙂
Mine is a parenting niche.
But my problem with outreach, when I reach out to bloggers I feel I am reaching out to my competitors. We both are almost aiming to rank for the same niche then why the other blogger will try to promote my blog? I can understand we can develop new friendships but the thought that they are my competitors always keeps me back.
Looking forward for your answer.
Regards,
Norma.
Hi Norma,
Competitors are not your rivals. You do one thing.
Imagine if scientists didn’t collaborate?
A professional will always support another professional because your task is to help your audience.
So do not be bothered to make friends and show them your work. Of course, it should not be mediocre content. Always try to be useful!
Excellent article 🙂 Oxyleads is a better alternative to Hunter IMHO.
I’m used to Hunter. 🙂 Thanks for your feedback!
You are on point, Michael.
I visit your blog a lot and other SEO related blogs to learn about SEO but I haven’t reached out like I should have done because we are not in the same niche. I’m an insurance blogger and we are just few…many of them are professionals that don’t have time.
However, I believe there’s still something I can do to get more insurance bloggers as friend. Only at industry events do I get to meet insurance agents but majority of them are not blogging about it.
Thanks for this head up.
Chidiebube
Thanks, Chidiebube! The beauty of SEO is that it works for all niches. Always start with research what works in your niche. What tactics brings results? And rely on ordinary human relationships. Make online friends. Help and ask for help!
Hi Michael,
Blogger outreach is definitely one of the best for blog promotion. I really loved your step by step detailed guide on how to go about it.
I am planning for my first outreach campaign soon. However, am facing one problem.
Michael, you know that outreach campaigns require an input of quality work for it to be successful.
I am trying to create a tutorial blog which requires snipping tools to make it more attractive. I noticed you have made very attractive snips in this blogpost. Could you please guide me on how to do this?
I agree with you, that blogger outreach is the best promotion tactic.
To create images, I use such tools as Skitch (free) and Photoshop (paid).
You nailed it Michael.
It has to be one of the most interesting blogger outreach article. I have read many and after seeing the outreach email pro blogger use, I feel a bit intimidated because I know I won’t be able to write something like that.
However, your outreach email is bravo. It gave me a confidence that even after being a novice, I can reach out to experts 🙂
And it took me a lot of scrolling to come down to the bottom of the page and leave a comment, but it was worth it.
You’re my new “online” friend 🙂
Keep up the amazing work.
Regards,
Shafi
Thanks, Shafi! This is not my longest post 🙂
Don’t be afraid to contact experts! Just remember that they have very little time. And to such people it is best to go with some gift. In blogging, this is a link to their blog. Better yet, purchase their products or affiliate products.
Hey Michael,
great guide on connecting with people in a genuine way. It’s so much more honest then just thinking of people like they’re targets to hit. It’s dehumanizing like that.
Your BFF commenter approach is gold because it gives us a chance to contribute to someone else’s success. A comment here, a share there. Tomorrow a link, or recommendation.
These things feel good when we do them; and then, when you notice that somehow, almost magically, it starts coming back to you in ways you would’ve never anticipated-you feel elated, like you deserve it and that you taking the approach “we” instead of “me vs everybody else” is paying off- for everyone
I hope you understood the comment. I sounded like Steve Pavlina for a moment, but I truly believe in giving first and thus “earning” what you’ll get later.
I understand you very well and share your views. These are the principles, the foundation of good people. Good people need help and support. And it’s so great when you give first. In blogging, this is a comment, email, purchase of a product or service, a link. All this helps to make the life of a blogger happier.
Thank you for your kind comment, Nikola!
Together with guest posts, I think blogger outreach is an effective way to build relationships with people in your niche.
I loved the tips you included in this great guide, Michael.
Thanks for sharing!
Since 2010, getting in touch with bloggers in my niche has been the best method to build friendships, connections and working opportunities.
Thanks for sharing your tips, Michael!
Thanks, Erik! This method will always be helpful because it is based on human connection.