YouTube

The YouTube ad is a pre-roll VOD that appears across all BBC YouTube channel.

Markets Availability Global
Device Availability Desktop & Mobile
Dimensions (w x h) 480x360 (Non-Skippable)
480x361 (Skippable)
300x60 Companion Banner
Accepted Ad Formats Client's YouTube Video URL
Vast 2.0 tag for Non-skippable
Vast 3.0 for Skippable
VPAID is not allowed on YouTube
MP4
3rd party vendor must be on BBC's approved vendor list
HTML5

N/A

Initial file load Max File Size: Up to 15 sec video: 1.1 MB
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list YouTube Ads Data Hub
Third Party Ad Serving Creatives Vast 2.0 tag for Non-skippable
Vast 3.0 for Skippable
Third Party tracking YouTube Ads Data Hub
Third Party Vendor requirements N/A
Execution Guidelines Refer to Video Guidelines & YouTube technical specs sections
Animation / Looping Guidelines N/A
Banner Expansion Guidelines N/A
Video Guidelines YouTube Video Specs
Video Duration YouTube-hosted / Site Served:
6 seconds maximum for bumper ads
15 seconds maximum for non-skippable ads (All markets)
20 seconds maximum for non-skippable ads (EMEA, India, Mexico, Malaysia and Singapore only)
12 seconds minimum to 6 minutes maximum for skippable ads
60 seconds maximum for skippable ads on YouTube Kids
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Third-Party Served (VAST-Compliant):
6 seconds maximum for bumper ads
15 seconds maximum for non-skippable ads (All markets)
20 seconds maximum for non-skippable ads (EMEA, India, Mexico, Malaysia and Singapore only)
Up to 6 minutes maximum for skippable ads (Skippable video with skip enable at 5 seconds)
Max File Size Up to 15 sec video: 1.1 MB
16 sec – 30 sec video: 2.2 MB
31 sec – 6 minutes: 5 MB
YouTube technical specs https://support.google.com/displayspecs/answer/6244563?hl=en&amp%3Bref_topic=6244532
Specs for all YouTube formats and campaign types https://support.google.com/google-ads/answer/13547298?hl=en
Audio Guidelines Sound must be on mute / Sound must be user click initiated.
Audio buttons will be added automatically
Additional resources-YouTube Vast Validator https://ytvastqa.appspot.com/
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 8-Mar-2024