mWeb - Mobile 300x50 Banner

The mWeb 300x50 banner is usually placed at the top of a page, so it can be seen immediately by the user when the page loads for maximum exposure.

Markets Availability Global excluding UK
Device Availability Mobile Web only
Dimensions (w x h) 300x50
Accepted Ad Formats

Gif, Jpeg, PNG - 40 Kb
HTML5 -Zip folder 100 KB
3rd party Ad Serving Tag
3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3P Vendor List
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor Requirements N/A
Execution Guideline 1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents.
Ensure images and landing page are mobile web optimized.
Animation/Looping Guidelines Animation & Looping is Allowed. Up to 30sec max
Banner Expansion Guidelines N/A
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 14-Mar-2024